12 Most Ridiculous Job Titles in Social Media

12 Most Ridiculous Job Titles in Social Media

Let’s first frame this post with the question:

Why do businesses assign job titles to individuals?

The purpose of titles is to provide a descriptor of the individual’s job function. They are as important to the employee as they are to the customer.  For the employee, they establish ownership over their job responsibilities and maintain structure within the organization. For customers they establish the expectation of the interaction they may have with the so entitled corporate representative.

And for the most part, businesses stick with the norms: Executive, Director, Manager, Assistant and so forth. However, somewhere between the Tech Start-Up boom and the development of Social Media, job titles seem to have become more of a statement on personality than job function. Or maybe Social Media has simply changed how people operate within today’s business? Either way, many marketers are taking too many liberties with their job titles and no more so that Social Media Marketers.

In my business and online travels, I’ve seen an alarming trend in the manufacturing of unusual job titles. Someone has to stand up and say “ENOUGH”!  So I’m going to call out the 12 most ridiculous social media job titles, in no particular order, in hopes of curbing this trend.

1. Web Alchemist

2. Head of Interactions

3. Ant Colony Foreman

4. Chief People Herder

5. Chatter Monkey

6. Community Data Guerrilla

7. Social Media Guru

8. Social Media Swami

9. Public Happy Maker

10. Social Media Evangelist

11. Social Media Rockstar

12. Social Media Missionary

You’ll notice that I left out the ever popular: “Social Media Expert”. It was omitted purposely. It’s simply too ridiculous to make even this list. The reality is Social Media is simply too new, and evolving too quickly for anyone to legitimately be called an expert.  And even if it wasn’t, a “social media expert” is akin to being a “talking expert”. It has no real meaning.

These ridiculous job titles are the “dress-down Fridays” of business culture; while they may make some people feel more comfortable or relaxed, do they really offer any measurable business benefits in productivity?  Or is the intended wit enough to justify them in our collective business lingo? Do you agree? Disagree? Did I miss any? Share with the class by listing your ridiculous job titles in the comment section below!

Disclaimer: I’m empowered to call out these 12 Most Ridiculous Social Media job titles as I myself have a rather ridiculous job title: “Chief Strategy Sensei”. Yes, it’s the pot calling the kettle black.

Featured image courtesy of webtreats licensed via creative commons.

Sam Fiorella

http://www.senseiwisdom.com/

Sam Fiorella is a globetrotting interactive marketing strategist who has earned his stripes over the past 20 years in senior management roles with corporate sales &marketing teams as well as consulting for more than 30 marketing agencies. Sam’s experience with over 1600 Interactive projects during the past 15 years spans the government, finance & insurance, manufacturing, national retail and travel/tourism sectors. Currently, Sam is the Chief Strategy Sensei at Sensei Marketing, where he is charged with strategic campaign guidance and marketing technology development that power the Sensei Customer Lifecycle Methodology. Sam is a respected blogger and popular keynote speaker on marketing, branding and social media communications having presented at more than 200 conferences in the past 2 years. Follow Sam on Twitter or Connect with him on LinkedIn.

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123 comments
Printfirm
Printfirm

Chatter Monkey is cute IMO. It's not right for everyone, and it probably doesn't belong on a business card. But it's a great concept that easily lends itself to design projects.

gingerconsult
gingerconsult

Sam, This is brilliant. I had a former partner who gave himself the title of Chief of FUN - unfortunately it is proper advertising as he never cared to dig in do what wasn't fun...he was all fun, all the time.

 

I have also run across Social Media Ninjas....this one is my personal favorite....not sure how you can be a ninja in social.

Thanks, Sam.

Glenn Verdult
Glenn Verdult

Hello i am Glenn Verdult I enjoy reading your articles I am looking forward to read more..

Al Gibes
Al Gibes

Years ago, when searching for creative job titles, I found "HTML poet" for someone working at LATimes.com, and actually met the guy a few years later.

I also met a guy at CES about eight years ago who worked for Motorola. The title on his business card: "Director of Cool Stuff."

TechWork_dk
TechWork_dk

Oh my good. I think my favorite is "Public Happy Maker" - LOL

BetterBuyQuick
BetterBuyQuick

Thanks for the smile Sam - I have stayed away from the above titles, but you are making me rethink some of my other social media jargon :)

BetterBuyQuick
BetterBuyQuick

Thanks for the smile Sam - I have stayed away from the above titles, but you are making me rethink some of my other social media jargon :)

amberrisme
amberrisme

Thank you for putting it out there. I could never take anyone seriously with job titles such as those, and "social media guru and expert" are just obnoxious and pretentious. However, I'd party it up with a "Public Happy Maker" (but wouldn't do business with them).

Steve Birkett
Steve Birkett

They ARE ridiculous, but I'd love to see a 'Public Happy Maker' appointed in New York City. The life expectancy might be rather short, but we'd raise ironic laughter as the city works its magic on the hapless individual.

I seem to have come across the 'ninja' suffix a lot as well, especially in social media listings. Perhaps the job descriptions should be taken a step further: suitable attire to match? Contract people to have to wear wizard robes, camouflage gear, or spandex pants, that sort of thing?

Latest blog post: The Wisdom of the Crowd

FirstCapital
FirstCapital

Most Ridiculous: Sam Fiorella / globetrotting interactive marketing strategist

dabarlow
dabarlow

ROFL Sam, these job titles are out of this world funny... Chatter Monkey, really! Who would want job titles like that. Thanks for the post, Made my day!

Social SEO Consultant
Social SEO Consultant

PVR :: Personal Virtual Rep (or) PageOne Video Ranker www.Page1VideoRanker.com

thecomedychick
thecomedychick

Is it "Online ---", "Internet ---", "Multi-Media ---" or "Digital ---"????? This bugs me the most!

A rose by any other name would still smell sweet.....

ThierryDeVynck
ThierryDeVynck

Web Alchemist, Ant Colony Forman, Chief People Herder and Swami made me smile. It's different, and remarkable. People will remember it and blog about it, so it's great!

pamlawhorne
pamlawhorne

hmmmm... i coined the title #thesocialmaven b/c it was fun & catchy... and marketable. ;o)

what i really do: creative online marketing.

drewdsnider
drewdsnider

Actually, any use of the word "expert" should be treated with extreme prejudice. HL Mencken noted that a government department actually had on its payroll a list of "general experts", so the expression has been overworked for a LONG time. This isn't really a title, but falls into the same category (I think): someone listed on their Twitter profile that they were an "observer". I didn't follow him: call me old-fashioned, but I prefer to find comments from people who've actually done something. Besides, it reminds me of the line attributed to Yogi Berra: you can observe a lot just by watching.

IsaacBrake
IsaacBrake

I know I already posted, but, I'd just to throw my "title" in there. I stole a page out of my dad's vocbaulary becuase I get too much grief for not putting a title on my cards and singnatures....

Chief Cook and Bottle Washer

Ultimately, it's my team and our clients that make what I am or am not...why do I need a title?

bobbychuck
bobbychuck

How about Marketing Technologist?

flaircandy
flaircandy

I'm a Digital Marketing Genie :) how about that! :P

HaynerJ47
HaynerJ47

What about "Marketing & Media Specialist" where the persons role in the company is not as the CEO, or the website developer, but the person whose job is to talk with business owners about using SM as a marketing tool instead of just a lifeless flyer on an online bulletin board.

samfiorella
samfiorella

@Al Gibes Good to know it's not just social media marketers who are taking liberties.

samfiorella
samfiorella

@amberrisme hmm...getting people to party with ya is a good reason to pick up one of these titles on your business cards!

samfiorella
samfiorella

@Steve Birkett Attire to match silly job titles? Don't give 'em any ideas. I may have to start wearing a Gi to work.

samfiorella
samfiorella

@dabarlow :) New industries require new job titles - I guess. When Social Media becomes "marketing" again, I think you'll see the innovative titles fade away.

samfiorella
samfiorella

@JeromePineau Um, I'm trying to think of a believable excuse or someone to blame it on but all that comes to my mind is "oops". Thanks for pointing it out.

samfiorella
samfiorella

@ThierryDeVynck So I should be sending them a thank you note for inspiring this blog post! :) Thanks for leaving a comment. (Chief People Herder did resonate with me a little, I have to admit)

samfiorella
samfiorella

@pamlawhorne Notice I didn't add "The Social Maven" on my list. Same with "Sensei". Totally self-serving. I admit it. :)

samfiorella
samfiorella

@drewdsnider I'm of two minds here. As you read, I think "expert" is overused and have often said there is no such thing in Social Media. I'm beginning to change my mind on this subject however as there are enough professionals whose real experience and knowledge in this space - when compared to standards in other industries - would be consider uber-experts (there goes another ridiculous title).

samfiorella
samfiorella

@bobbychuck Hmmm, "marketing technologies" as an air of professionalism to it. However, who am I to call it? I got one of those ridiculous job titles! :)

samfiorella
samfiorella

@HaynerJ47 "Marketing & Media Specialist" is a good, respectable job title. But then we'd have nothing to talk about no one to make fun of?! :)

pamlawhorne
pamlawhorne

@samfiorella sam for president! whoot whoot! ;o)

(give me time & i'll come up with a catchy slogan)

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