12 Most Magical Words for Exponentially Growing your Marketing Power
There is only one way to grow your sales exponentially. It’s a concept we can all agree on, but most don’t know the secret sauce for making it happen. So, what’s the strategy?
No beaten’ around the bush – the strategy is to improve your conversion rates.
Things get “exponential” when you change a few words (sometimes even a single word) in a campaign, and the conversions of that campaign begin to rise immensely.
Think of it this way: a 4% conversion rate that is improved to 8% can have the power to multiply your earnings x100 over the course of the campaign’s lifetime. Literally, sometimes it takes only a single word.
Every business known to mankind will find that the power words can have on overall sales is extraordinary. A single word can make the difference between a company drowning in obstacles to overcome, or getting everything they need with hardly any effort.
Here I have compiled 12 of the most magical words and phrases you can start using right now to powerfully expand your reach and pull in more sales than you have previously thought possible.
You’ve heard of these words, so along with them I will include the “psychological principles” that make them work so that you can find the best way to implement these triggers into your various marketing campaigns:
This word works great for companies specializing in debt removal. Look that the last word of the previous sentence… “removal”.
Don’t you agree that it sounds so much better written “…specializing in debt elimination.”…?
If you can make a benefit that promises the elimination of anything that’s frustrating, painful, or in any way annoying then you are in control of real power. Elimination leaves no room open for “ifs” or mistakes.
It is presented like a hardcore promise to completely get rid of something.
Everyone wants to get better at what they are doing. Sneaking this word into a campaign is almost like a promise. This word works wonders when combined with the benefit of a unique selling proposition from a campaign.
Here’s an example: “It’s Time To Improve Your Income Using Our Cutting Edge Software”
This one touches many psychological triggers in the human mind, all at one time. It’s weird that not many people are using this one for their benefit.
It is a bit on the edge, but if balanced out correctly it touches the emotions of your prospects, and that’s what really counts.
I usually connect the word “unleash” with a benefit that ties in the idea of unlimited potential. That can work for many products and services, and doesn’t necessarily have to be used in a headline.
You can take a simple point and just by including this word turn that point into a powerhouse benefit in the mind of whoever’s reading.
Example: “I have over 16 years of network marketing experience… with my help, you will unleash the marketing side of yourself you never thought existed!”
Imagine that sentence without the word “unleash”… something like:
“I have over 16 years of network marketing experience… with my help, you will unlock the marketing side of yourself you never thought existed!”
The “oomph” is definitely in the first example!
Life is so complicated, right?
Anytime a product or service comes out that promises to simplify part of our life, we are instantly hooked. The word simplify carries an astounding marketing power with its presence.
If you can pair this word with Improve, then you’ve pretty much got a homerun on your hands!
People love it when their life becomes more simple and improves at the same time. That’s similar to what Apple promised when they first released the iPhone:
To simplify our ability to surf internet, talk on the phone, and listen to music while improving the way of connecting our concrete lives to a more digital existence.
Boost follows along the same line as improve, but can be used in different context. Think of phrases such as “Boost traffic…” or “Boost profits…”
Improve would work just fine there, but boost seems to do the job a little better. The way I separate the two is pretty simple. I use the word improve if I’m talking more about a personal situation. If I’m referring to a static area of life I would use the word boost.
Sometimes though improve may sound better. To compare these two, I’ll use the example from improve found above.
“Improve Your Income”… or,
“Boost Your Income”
I attribute an income to be more personal than “traffic” or “profits” (though income and profits are closely related).
When you promise someone to boost their income it seems more temporary whereas improve seems more realistic. The point with this word is to use it where it works best. Sometimes boost gets the job done better, sometimes it doesn’t.
Either way, it’s a powerful word to use!
This one is an attention getter. It can be used effectively to draw an immediate and curious response to a point you are making. For pulling prospective eyeballs into a campaign, this word is one of the best.
I prefer using this word to present an innovative take on methods that might be outdated but are commonly accepted.
Here’s an example of a post headline I am considering for my blog:
“Stop Setting Goals That Hold You Back – Here’s What You Should Do Instead”
Very few people are masters of anything. Most tend to generalize their abilities. Is that because of a lack of training? Or maybe because no one promises to teach others the discipline of mastery?
Due to this fact that hardly anyone can rightfully call themselves masters of anything, it gives this word a lot of weight when used as a benefit. If someone believes they will master an aspect of life, as it has been promised, then they will be extremely excited and easy to influence.
But, this one can be hard to pull off due to the fact that mastery is hard to show as example. If you have the credibility though, it’s one of the most magical ways of creating deep curiosity.
Ever wonder why some gossip blogs get so huge? It’s not because they are talented, that’s for sure.
It’s due to the insatiable craving for information. Not just any information, but insider information. The whole “exclusive” thing is in.
The word discover is like an open invitation to learn some kind of secret or get behind the scene information.
When you promise someone they will discover some secret that’s unknown to the general public, they get all tingly inside and really begin to salivate at the idea of being privileged.
I’m talking about the word profit when spoken in the form of a verb. In case you have yet to notice, every magical word used here so far has been a verb. Likewise, I’m talking about profit as a verb/action/happenstance – not the same as “more profits.”
Tell someone they will profit and you’ve won a friend. If they believe you, then you’ve won a client or a sale.
I know I’ve said “everyone wants blah blah” too often in this post… but c’mon, have you ever met someone that doesn’t want to profit more with what they are doing?
Don’t you want to work less and still profit more? Of course! And if you use these magical words, that’s exactly what will happen!
See how that works?
It’s my belief that most great leaders want to leave behind a legacy. Not so much about how people remember them personally, more so the change they’ve made in the world.
They want to achieve things that no others have achieved just so their legacy becomes a change in the world for the best.
Most people look up to one or more great leaders. We are inspired by the achievements they make. Why is that?
Because we too want to leave behind a legacy of change, it’s just that some don’t have what it takes either in guts or knowledge.
If you can promise someone to help them make achievements with and during their life, you’ve worked a bit of written magic within them.
Can’t you sense the magic in this one just by reading it on its own? I can! Transformations are rare, and should only be saved for the ultimate solution to a problem.
But, if you do have that ultimate solution and any part of someone’s life can be transformed for the better, then this word is golden. It works almost the same as eliminate does.
Eliminate promises to get rid of something forever… a transformation promises a change that will last forever.
How often do you see that one around town? Hardly ever. What exactly can the word intensify be used for then?
Personally, I use the word intensify during one of two parts of the persuasion process:
When presenting a person with their problems, frustrations, and pains…
Or when painting that pristine picture of how life could really be (you know, the hopeful one).
Either way it is used, the word intensify deeply touches the immediate emotion that the person is feeling. Emotions are what get people to act, so any time you can increase an emotional response in someone using a single word, it becomes one to remember.
These aren’t the only magical words out there.
There are definitely more powerful verbs that stir emotional responses in people… can you think of any to add to this list?
Featured image courtesy of susivinh licensed via creative commons.