12 Most Cool Ways Trusted Advisors Are Like Superheroes.
We’ve made a study of learning from and about Trusted Advisors over the last few years. We’ve spoken to many a client and colleague to see what separates Trusted Advisors from the rest of the pack. All in all, we’ve learned that success springs more from design and not by luck, mainly due to a consistent set of behaviors. We thought our observations were worth sharing with you. You no doubt have spotted some of these super hero qualities in your business meetings.
1. Trusted Advisors are not self referential
We see many LinkedIn profiles these days with the Trusted Advisor title which is rather like calling yourself beautiful. Trusted Advisor is an earned title and one should never refer to one’s self as such. Just as Lois Lane looked to Superman as her hero, your audience/network/clients determine if you really are one.
2. Not everyone is a Trusted Advisor
Not everyone is Captain America and not everyone actually is a Trusted Advisor. Some people have it in their DNA and yet others go through intensive training to break their bad habits and learn some of the Trusted Advisor fundamentals.
3. Listening is an underrated skill set
Trusted Advisors are awesome listeners. If this were a super hero talent, it would be in the form of an enormous ear. They listen so well for the obvious cues and the very subtle cues that they are able to repeat both verbatim. And it’s hearing the subtle cues that set these people apart from the rest.
4. They ask insightful questions
If Amir had his way, Columbo would have been classified as super hero for his questioning skills. Trusted Advisors ask great questions and are like a surgeon diagnosing and locating the problem area. Their ability to ask a series of questions to get at the root of the problem quickly set them apart from the mortals.
5. Problem solving is second nature
Like Batman, Trusted Advisors are caped crusaders in the pursuit of wiping out business problems. Thanks to #4, they separate themselves from the pack by solving the problems their questions have identified. Bad advisors ask terrible or irrelevant questions that can get annoying. Batman may have been overly serious, but he was never annoying!
6. They make it rain
Thanks to #3, #4, and #5, their super hero skill is a welcome refreshing rainshower that makes flowers grow and rainbows appear with pots of gold. Because they efficiently separate wheat from chaff, they become very successful very quickly.
7. Trusted Advisors are niche-o-holics
You can’t make Spiderman do what Wonder Woman can do. What made Super Friends an awesome Saturday morning cartoon was that they all banded together to leverage their individual strengths. Trusted Advisors know their #1 skill and leverage it to everyone’s benefit. If someone says they can do it all, we say they might be The Joker! Beware.
8. Behind every Trusted Advisor is a key mentor
Trusted Advisors like to pay it forward. They typically have at least one person who helped guide and mold them. You’ll recall that Superman always held his father as a role model. And, though not a superhero, Mork had Orson. Trusted Advisors have mentors because they welcome feedback and want to constantly improve their game. It explains why they are very good at what they do.
9. They could eat strategy for breakfast
They strategize a lot almost and we mean a lot. Prior to calls, meetings, they really understand what can impact the deal (both in a positive way and also in a negative way). They understand that planning is a key element of a high success ratio. They dont get in front of a lot of people but when they do, their chances are in their favor. Spiderman didn’t do things blindly!
10. They have bionic vision
Steve Austin had a bionic eye and so do Trusted Advisors. Some of the most successful ones we have worked see almost immediately and from a distance in a meeting whether they can help the customer or not. If they cant, they quickly disqualify themselves and move on which saves a lot of time and energy! This also helps with finding simpatico colleagues.
11. They have sidekicks!
Thanks to #10, they are very good at putting together a list of strategic providers and other complimentary vendors. Bruce Wayne had Alfred and Batman did have Robin, after all!
12. They like to help!
Trusted Advisors accept their roles gladly. Like a super hero, you never hear them resent the awesome responsibility they have. Also like your favorite super hero, they never do it for the accolades. A simple thank you suffices.
Are you doing any of the above? Do you have a person in your network whom you think embodies super hero qualities? If so, send them this post with our compliments! And, please introduce us to them. We’d love to shake their hands.
Featured image courtesy of Charles Van den Broek licensed via creative commons.
JeffAtl Thanks for stopping by Jeff. Appreciate your comments. #8 can be a important decision so you are absolutely right about it being hard to find a good mentor. #1 seems to be happening a lot so we were smiling (and laughing) as we writing that one. Have a great one!
Thanks folks - this is very refreshing - I appreciate your posting your thoughts.
d_parker_art Thanks for stopping by David. We appreciate it. Thought you might like it.
I really like your post regarding "Trusted Advisor." The term “Trusted Advisor” has become so overused it has become trite. As an example, when I was working as a stockbroker, I would occasionally say, “trust me.” A client broke me of that habit when he asked if he shouldn’t have trusted me before.
You can now bridge that to the postings of “Trusted Advisor.” By who? Why? “Oh you’re a trusted advisor? Nice to meet you! Let me tell you everything, and I mean everything going on in my professional and personal life! It is great to finally find you and now have a Trusted Advisor!”
Right now I really don’t have a trusted advisor. I do ask for advice, constantly. But it has become more of a survey, than turning to one source. Here is why:
+ There are those who I thought were "Trusted Advisors," and disappeared when things got tough.
+ There are those who when they offer advice; I do the opposite and things seem to work out.
+ There are the “Two Face” (Batman villain) "Trusted Advisors." The moment you trust them, they use the information against you for their own benefit.
Again, excellent commentary on what has become a very, very trite self description.
SpencerConnect Thanks for taking the time for bringing your perspective Spencer. We really value your input. Agree 100% of the title and term specifically in the last few years. The genuine and true Trusted Advisors will be there thick and thin.
AND neither you nor they will call themselves a "Trusted Advisor." The appropriate term will be "a very good, and trusted friend." wadvisor
SpencerConnect 100% agree with that statement. Well said :)
Just by the way this was written, it is very apparent it was written by superheros!
tamcdonald Thanks Tim, Wonder Woman (aka Parissa) has much more strength than the Dare Devil (aka Amir) :) but this comment coming from the great Tim McDonald (another super hero himself), was awesome. THANK YOU! :)
tamcdonald Don't make a girl blush - thanks for your support!
Trusted Advisors are not what you call yourself; its earned over time. You have captured the essence of the concept in your 12 elements. Bravo!
tomdrector Thanks for your comments Tom. I saw your email response and pictured your comments word for word. Talk to you soon.
tomdrector Thanks for your comments!
What a fabulous post!
TomRubin Thanks for stopping by Tom and I am glad that you liked it.
TomRubin Thank you Tom!
As a co-author of The Trusted Advisor, I think I can credibly say:
Great List!
Every one belongs on there, they all play a role, very well done. But if I had to pick just a few, I'd underscore your numbers 1, 3, 4 and 8.
And if you really really pushed me to pick one, it would be your number 3. There is so much to be said about listening--it really is powerful enough to be tops on your (most excellent) list.
Thanks for the pleasure of reading!
Charles H. Green
Trusted Advisor Associates
charleshgreen
CharlesHGreencharleshgreen Thanks for stopping by Charles. Actually my partner Parissa handed me your book a while back :) Its a great pleasure to have you here. Your book was a great read. We would recommend it to anyone.
wadvisor Thanks then to both of you! Glad you liked it.
And while I'm here, let me add a few props to your comment to Shawmu's comment. One of the rules we suggest is never use the phrase to describe yourself; not in your ad copy, not in your website, not in language. It's a great thing to talk about, and a wonderful compliment when someone says it about you. but calling yourself a trusted advisor is like bragging that you just won the "most humble" award.
I'd go so far as to say if someone calls him- or herself a trusted advisor, they just contradicted themselves; if someone tells you they are your trusted advisor, walk away; and if they say they want to be your trusted advisor--run. That may sound a little extreme to some, but I think you were right to put it right up front.
Thanks again,
Charlie Green
CharlesHGreen What a great addition Charlie, really appreciate your insight. We have been hearing (on a regular basis) "I am someones Trusted Advisor" and many times we also hear "I want to be your Trusted Advisor". Sure thing my friend :)
We have been hearing this for many years, so we decided to post it here at 12 most! Loved your comments about walking away, especially the running away part.
CharlesHGreencharleshgreen To echo Amir, thanks so much for stopping by. We're very flattered!
Not to forget @westfallonline, @LewisPoretz, @Harrie_R, @Milaspage for RTing our @12Most post today. Thank you Thank you to all from Parissa and I.
BIG thanks to @Thriving_It, @tedcoine, @addondata, @TroyClaus, @mistygirlph, @2cre8 for stopping by our @12Most post today, Thank YOU from both Parissa and myself
Big THANK YOU to @katerendall, @TobeyDeys, @tbxresource, @TedRubin, @LisaCardalico, @catpoetry 4 RTing our @12Most post today, Parissa and I appreciate you taking the time to visit our post today.
Thanks to @PaulBiedermann, @danperezfilms, @theKATsimpson, @swagclub, @BoBarronCCIM, @trustdiva, @YouTernMark for RTing our post today. We appreciate you stopping by.
What a great analogy of Super Friends. The Wonder Twins certainly had endless supply of playing off each others strengths. Just imagine the rich analogies of one twin taking the form of water while the other takes the form of an elephant.
I digress...
I like the Trusted Advisor message. It's hard to take serious someone waving their arms screaming "look at me, I'm your trusted advisor."
shawmu Whats interesting is that we hear that all the time from our clients that someone approaches them and says, "I'm your trusted advisor" and 99.9% of the time its "yeah right". It was funny Parissa and I were in a meeting several weeks ago and someone said that and Parissa and I were looking at each other smiling. Thanks for stopping by Shawn.
I chuckled when I read the headline as a very good friend of mine with great genius, called his company Media Heros.
People love helping each other. I say pick your trusted advisors by their fruit. A great spiritual mentor once taught me about not expecting green fruit to be ready to eat.









This is an excellent list. From my experience, #8 is hard to find. #1 made me laugh in agreement. Every "Trusted Advisor" should keep a copy of this article in plain sight on their desk to remind themselves of these points.
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