12 Most Significant Reasons I Love Bloggers and You Should Too

12 Most Significant Reasons I Love Bloggers and You Should Too

Bloggers are amazing people who add a great deal of value to my life and work – and in my social media saturated work/life, that means a great deal! Every day I am thrilled to be part of the awesome blogger community, and here’s why you (and your brand) need to love bloggers too:

1. Bloggers are committed to building a business around what they love.

This unto itself is admirable and inspiring because it takes courage, skill, and determination. Add to that their openness to opportunities and you quickly see the potential powerful collaborations they can form!

2. Twitter, Facebook, YouTube and Google+ are only platforms; Bloggers are the true power of social media.

Without real people effectively using these platforms, they hold very little value. Bloggers turn the platforms into multi-stream connectors which bring together people with similar interests and connect them (and their networks) to relevant products, services, and brands.

3. Bloggers maximize their strengths.

Of course not all Bloggers do everything well, but what they do well, they are smart enough to keep doing over and over again. Wise repetition and consistency are a welcome relief in a constantly-changing digital world!

4. Bloggers tell it like it IS.

Bloggers have no problems opening up and telling you what they think – positive, negative, or somewhere in between. They review products in order to share information and honest opinions / recommendations with their audiences, so through them you can get important REAL feedback about your brand, products, and services.

5. Bloggers value, and excel, at engagement and interaction.

Because Bloggers know how to engage and interact with their readers — and place a high value on just that – they have the potential to be amazing marketers, brand advocates, and facilitators of relationships.

6. Bloggers are typically OPEN, POSITIVE, and SUPPORTIVE.

Each of these qualities separately attracts people… when you put them all together, the magnetic power grows exponentially. If you want your brand to get noticed amidst the “crowd” of information out there, a healthy dose of magnetism could be just the thing to do the trick!

7. Bloggers know how to build relationships with their audience.

Is this social media age, relationships are key to effective marketing. Bloggers know how to express themselves in a very authentic and genuine way, so their interactions go well beyond a one-time impression – their readers keep coming back because they TRUST the Bloggers and are HEARD by the Bloggers. This is a marketing goldmine for your brand, so make sure you handle the Blogger relationship as the incredibly valuable resource it is!

Telephone Operators Circa 1914

Blogging, circa 1914

8. Bloggers have their finger on the consumer pulse.

Bloggers, through their ongoing reader relationships, are able to relate to consumers’ lives. They understand consumers concerns, what motivates them, and how they can be best served. Wise marketers will actively invest in this incredibly valuable form of “field research” that effectively gets at the underlying reasons/needs/desires that influence consumer behaviors… and how it evolves every day.

9. Bloggers know how to build and nurture communities.

A well-written, relevant, timely, entertaining and accurate blog becomes a prime slice of digital real estate for a community of readers with similar interests. Bloggers put time and energy into not just writing their blog posts, but also encouraging and facilitating conversation between and among readers. This in turn creates communities that are great places to solicit valuable honest feedback, as well as many other valuable opportunities.

10. Bloggers have true influence.

As Bloggers build relationships with their audience, they become a trusted information source to many of them. Consumers frequently turn to their social networks (blog communities included) for product and service recommendations, and as a trusted source, Bloggers have the power to greatly influence purchase decisions.

11. Bloggers create static/searchable content.

Let’s not forget that there are some advantages to static content – like searchability! Although Bloggers frequently update information, it is still considered static content, giving it a boost with search engines and allowing it to live and keep on giving well into the future.

12. Bloggers ARE the future of scalable, relevant, and “social” media.

Bloggers have multiple tools at their disposal, and know how to use them well within the context of human relationships. That skill set will be highly effective and influential no matter what the next great technology is. Invest in the Blogging community and you automatically invest in your future marketing success.


Image courtesy of dahlstroms and Royce Blair, used under creative commons license. Some Rights Reserved.

 

Ted Rubin

http://TedRubin.com

Ted Rubin is a leading social marketing strategist and coined the term RonR: Return on Relationship... a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, and the one being built for the new updated OpenSky where Ted was Chief Social Marketing Officer until the end of April. Ted is now Chief Social Marketing Officer at Collective Bias and MARS Advertising Social Marketing Strategist.

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25 comments
TedRubin
TedRubin

Thank you all. Really appreciate the feedback :-)

letters4lucas
letters4lucas

Every point is truer than the last! I love being a bogger. Well written, Ted!

Marya | Writing Happiness
Marya | Writing Happiness

That's a great post Ted. My favourites - bloggers tell it like it is, bloggers are influencers and the fact that they are creating their own tribes. Don't you just love being a blogger?

janetcallaway
janetcallaway

Ted, aloha. What a terrific post--probably because I agree with you 100%.

Blogging is also one of the greatest personal development tools in the world. To blog on a consistent basis, a person has to be willing to grow, stretch and evolve. A blog is a "living" thing and the readers benefit from the blogger's growth.

Best wishes for a fantastic week. Aloha. Janet

douglaserice
douglaserice

Ted, this is spot on. Great way to show support for bloggers and to emphasize the social benefit they provide. Never has information been so organic and accessible. I've found #6 to be incredibly true in my year-and-a-half or so in the blogging community. I've never met nicer, more encouraging people than I have through my blogging communities.

CEOConnecter
CEOConnecter

Ted. Just picked this up. New to social media. EArned my stripes hand to hand on the ground.

What's the easiest way to follow you?

Steven Abramowitz
@CEOConnecter
Ceo.Connecter.wordpress.com

Jon_Ferrara
Jon_Ferrara

@TedRubin Great post celebrating the tireless and under appreciatted role bloggers play in todays society. There is definitively a reveloution going on and bloggers are out front. @tedcoine

tedcoine
tedcoine

Ted - love it! Though it had never occurred to me that this was an issue. Not everyone appreciates bloggers? Wow. I need to get out more (or less?).

musingmom6
musingmom6

Thank You! And I agree. I found blogging 1-1/2 years ago and I'm hooked. I'm still finding my footing but can't imagine not blogging.

aboutamomblog
aboutamomblog

Inspiring article, Ted! Makes me feel more valued as a blogger. Thanks!

alisonshaffer
alisonshaffer

I like this! Right on the Money, friendships, and blogger movers and shakers.

temysmom
temysmom

I love this post - I agree 100%.

Jessica Cohen
Jessica Cohen

Thanks so much for the fabulous acknowledgement of our community, Ted. Your support is invaluable.

FrnchCntryCttge
FrnchCntryCttge

This is a fantastic article Ted!! I already knew I loved blogging but WOW!! Feeling so proud be a blogger! :) Thanks for sharing!

TedRubin
TedRubin

Thank you all. Subject that is near and dear to my heart!

danielnewmanUV
danielnewmanUV

This is one of those topics that could have 15-20 or more. Often 12 is hard, but i have so much respect for bloggers. Thoughtful, knowledgeable, and often invaluable resources. Just like you!

Thanks for the great post.

Brit at Sprout Social
Brit at Sprout Social

Couldn't agree more, Ted! Building and nurturing relationships with bloggers is a must for every business, from the small startup to the established national corporation.

TedRubin
TedRubin

@tedcoine Ted... know you are kidding. I do my best every day to get them the recognition and support they need to continue being the true voice of new media.

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