12 Most Unexpected Advancements in Mobile Marketing

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The original Mobile Marketing was about 4 wheels, the open road and a marketing message…

Last month marked the 75th anniversary of the Oscar Mayer Weinermobile. The 13′ weiner was one of the pioneers of mobile marketing. It worked long and hard touring the country to engage consumers where they eat, lived, worked and played. Today it has doubled in size. Six weiners criss-cross the country evangelizing the brand. Those lucky college grads selected for the task are appropriately called 'hotdoggers'.

[Sidebar - they hand out weiner whistles at each event, #362 in the Purple Goldfish Project]

Enough background, let’s have a look at 12 of the most awesome examples of custom vehicles in the history of mobile marketing:

1. The Pep-o-mint Car

Product Replica: This idea was totally out of the box.

2. Zippo Car

Product Benefits: The Zippo Car lit up the roads back in the day.

3. The Clydesdales

Heritage: These iconic symbols and Super Bowl MVP’s of the Budweiser brand define the term ‘horsepower’.

4. The Stagecoach

Tradition: Not to be upstaged by the Clydesdales, Wells Fargo draws upon its heritage of once owning the Pony Express with their iconic stagecoach.

5. Go Fish

Personality: This is near and dear to my heart . . . the Pepperidge Farm Goldfishmobile

6. 3 Kisses

Replica: The Hershey Kissmobile. Sweet motoring.

7. It’s Mr. Peanut to You

Character: He’s over 100 years old, wired for speed and completely nuts.

8.Taking to the skies

Larger than life: It’s a bird, its a plane … its the Goodyear Blimp

9. Kicking it up a notch

Novelty: Marshalls Department Store red stiletto.

10.A big truck

Larger than life: Tonka takes it up a notch

11. Bringing a campaign to life

Symbol: Coors rolls in on the rails.

12. Army Virtual Experience

Go Big: Four 53 foot trailers and a colossal inflatable.

Image courtesy of Garry Knight, used under creative commons license. Some rights reserved. Other images provided by 9INCH Marketing.

Stan Phelps

http://www.synergyevents.com

Stan Phelps is Chief Solutions Officer at Synergy Events. Synergy is an award winning experiential marketing agency specializing in the creation of signature brand experiences. He believes the longest and hardest nine inches in marketing is the journey from the brain to the heart of your customer. He blogs at Marketing Lagniappe and is currently writing his first book, 'What's Your Purple Goldfish?'.