12 Most Likely Reasons I Am NOT Following You on Social Media

12 Most Likely Reasons I Am NOT Following You on Social Media

If you’re like me, you’re trying to find some peace through a work / life / social media balance – and are becoming increasingly frustrated with time-sucking follow requests on Twitter, Google+ and more.

Here’s a simple filtering process I’m using, designed to eliminate followers at first glance. The overall goal: not spend more than a half-second on those who are using social media not to build relationships and engage, but as direct mail… Are you with me?

1. “The Egg”

No photo? No profile? You don’t exist.

2. Cleavage

Chest-only pic? No profile? Well, I’m not dead – I’ll look. But I won’t follow you

3. MLM

Repeat after me: “MLM is NOT entrepreneurship”… “MLM is NOT entrepreneurship”…

4. Mr. Acerbic

If you are a jerk or drama queen offline, you probably are online, too (pass)

5. Daily Deals

I’m in Lake Tahoe… do you really think Des Moines Daily Deals is interesting to me?

6. Real Estate

I’m in Lake Tahoe… do you really think Miami Beach property is interesting to me?

7. Online Dating

My profile is pretty clear, and in no way suggests that I’d be interested in online dating. So… really? And… where were you when I needed you?

8. DJ Rapster Mixmaster CEO

Old-man musical tastes aside, if I can’t find your “company” online – you don’t exist.

9. Penny Stocks and Speculators

Please… you’ve just saved money on direct mail, with the same result: you are thrown away, albeit virtually.

10. Vendor Speak

You have every right to pedal your business online… but did you think about building a relationship first?

11. “Experts” and “Gurus”

Calling yourself an expert or guru is like calling yourself good looking or a “thought leader” – it’s just wrong.

12. Auto-responders and #wefollowback

There’s been enough said on this… so just don’t (besides, having 3,143 followers and only 27 tweets is not a good thing)

How about you? What first-pass filters do you apply to social media follow requests that you’d care to share with the 12Most class?

Photo courtesy of tochis. Used under creative commons, some rights reserved.

Mark Babbitt


A passionate supporter of Gen Y talent, YouTern CEO Mark Babbitt is a serial entrepreneur and mentor. Mark has been quoted in Forbes, Fortune, Mashable, ReadWriteWeb, and Under30CEO.com regarding internships, emerging talent and the current job market – and was recently honored to be named to GenJuice’s “Top 100 Most Desirable Mentors” list.

468 ad