This just in from the man who “finds enchanting stuff and shares it with you. All the time. In large quantities.” Sound familar?
This is the tagline from Guy Kawasaki’s Google+ profile. If you are one of the 1.4 million people who circle him on Google+ or the 590,000 people who follow him on Twitter, you know that Guy shares great content on a consistent basis. Come rain or shine, Guy is posting and tweeting! Ever wonder where he finds all the fabulous material that he shares? Look no further!
Good content curation is definitely an art and I am going to share some tips with you from Guy’s latest book: What the Plus: Google+ for the Rest of Us. This book is about Google+ specifically, but the curation tips are good across any platform.
1. People you follow
You follow people for a reason. Hopefully, that reason is because they are interesting people who are providing value to your social world. Follow your stream and share something while adding your own spin on the tweet or post.
This is the video that got me addicted to StumbleUpon. Katie, the social media manager for StumbleUpon, interviews Guy and he shares his mad StumbleUpon skills. Step by step instructions. Doesn’t get any better than this!
I love Pinterest! You can find a wide variety of content here from photos to videos to infographics. You can create a board and share things to Twitter and Facebook directly from Pinterest. Here is a beginner’s guide to Pinterest.
If you only try one suggestion from this post, do this: create an AllTop “MyAllTop” page. ” MyAllTop enables you to create a “personal, online magazine rack” of your favorite websites and blogs. You can create a personal collection from over 32,000 information sources — if you’re interested in something, they probably have it covered.
MyAllTop provides a custom URL so that you can share your masterpiece with others. The starting point is this tutorialthat takes you through the process of creating your MyAllTop page. Everything is point-and-click, so you’ll be up and running in a few minutes.
Simply brilliant! This is my first stop for content every time I go online. I hope when you are there that you will add 12 Most to your MyAlltop so you can share our posts more frequently.
Guy is a co-founder of this blog that is part of the AllTop website. This is a team effort of people who find approximately twenty things per day to make you say “Holy Kaw” — you know… Holy COW! Remarkable, interesting and informative things served up daily. You can subscribe to Holy Kaw at the bottom of the page — very easy.
“These sites represent Alan Taylor’s vision of how to create photo essays about current events. He started with The Big Picture as a feature on the Boston Globe’s website Boston.com and then moved to In Focus at The Atlantic. The photos on both sites are always breathtaking.” (from What the Plus)
This is a really fun site that you can use to curate content and then send it out as a bundle. Sharing is just a click away to your connected Twitter and Facebook accounts. And now you can share your Scoop.its directly to Pinterest as well. Scoop.it also has a handy little pin you can add to your toolbar so you can add something from anywhere on the web.
12. Pick a topic and search via Twitter or Google+ using a #hashtag
Sometimes you want to share something in particular like a kitten for Caturday. Search using the hashtag “#caturday” and you will see things that others have shared on this very topic. This is a great way to find great content and meet people with similar interests. A win/win situation.
Thank you to Guy for allowing me to share from his new book and give you a glimpse into what makes Guy’s social media world tick. You should definitely purchase What the Plus as this was just a little sample of what is covered. Pick up the tips and tricks to get your social media rocking in no time!
Peg Fitzpatrick is co-Editor-in-Chief of 12 Most and Head of Social Strategy for Canva. She is also Director of Marketing for Kreussler Inc. as well as working with Guy Kawasaki as his social media architect.
Peg's first book The Art of Social Media co-authored with Guy Kawasaki will be published in December 2014.
Peg works with global brands and leaders in the social media sphere every day. She's spearheaded successful social-media campaigns for Motorola, Audi, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels.
All about being positive and connecting, she is a true social butterfly. Tweet her and say hi at @pegfitzpatrick, find her Stumbling on StumbleUpon, rocking Google+ here Google or happily pinning on Pinterest.