12 Most Sophisticated Reasons to Consider Blog Syndication

12 Most Sophisticated Reasons to Consider Blog Syndication

Should bloggers syndicate their content? This is something I have asked myself repeatedly since June of last year. I finally took it upon myself to investigate the pros and cons. I have engaged with bloggers to find out how they value their participation in content partnerships.

I have learned a lot. For example, the SEO rule about duplicate content only applies to your own site. Though there is still a big con associated with this. If your syndicated post outperforms the original in search then you may lose some traffic.

These are the two biggest cons I have seen with syndicated posts:

  • Readers tend to comment and share where they first find the content.
  • You may not get people clicking over to your blog.

Despite those cons, I still found 12 great reasons why you should consider syndicating your content. Tell me what you think in the comments.

1. Exposure

If you are a blogger with a small audience then syndication might be a good route for you. Many niche news blogs accept syndicated posts. Do some research and you could find yourself featured on the front page.

2. New readers

Growing community involves finding new ways to meet people. Syndication increases your reach and allows you to find fans everywhere they lurk.

3. Build authority

One thing I have learned about blogging is that you need to find opportunities to show your expertise. If you are writing good content then established blogs are going to be interested in sharing it.

4. Get feedback

You have heard of the echo chamber effect by now. Syndication gives you exposure to an audience that comes with new opinions.

5. New ideas

I believe that diversity breeds creativity. If you want to encounter new ideas then you need to get outside your comfort zone. Syndication will help you meet a variety of readers.

6. Build relationships

Sharing content builds bridges between writers. Let the people who enjoy your writing promote your work. It will build a connection and a friendship between you.

7. Promote good content

Syndication gives good writing a chance to rise above the noise. As a publisher you can gain a reputation for curating informative and useful information.

8. Give yourself a break

Sometimes Bloggers need to take a break. Publishing syndicated posts allows you to fill in the gaps and focus on other projects.

9. Be a better marketer

One thing I have learned about content marketing is that you need to be everywhere. You can do this through tons of guest posting and/or syndication to multiple blogs.

10. Create quality backlinks

Syndication is a great way to create backlinks for your website. As a source you should receive credit and a link back to the original post.

11. Be efficient

Guest Blogging is fun, but it can feel like double duty when we are already writing regularly for ourselves. Syndication is a more efficient way of sharing knowledge.

12. Remove noise

Curation has developed as a way to deal with the overload of information on the Internet. Do you want to add to that? Syndication allows us to share only the best sources of information and reduce our workload as writers or publishers.

Triberr recently announced that they are making it easier for tribes to re-publish each other’s content. Do you use Triberr? Do you think this will help or hurt you as a blogger?

Featured image courtesy of Creative Commons.

Susan Silver


Susan is a copywriter who crafts content strategies that rank. She is also the community manager for Gygax Magazine. She shares information on business, social media, and writing.

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