12 Most Sophisticated Reasons to Consider Blog Syndication

12 Most Sophisticated Reasons to Consider Blog Syndication

Should bloggers syndicate their content? This is something I have asked myself repeatedly since June of last year. I finally took it upon myself to investigate the pros and cons. I have engaged with bloggers to find out how they value their participation in content partnerships.

I have learned a lot. For example, the SEO rule about duplicate content only applies to your own site. Though there is still a big con associated with this. If your syndicated post outperforms the original in search then you may lose some traffic.

These are the two biggest cons I have seen with syndicated posts:

  • Readers tend to comment and share where they first find the content.
  • You may not get people clicking over to your blog.

Despite those cons, I still found 12 great reasons why you should consider syndicating your content. Tell me what you think in the comments.

1. Exposure

If you are a blogger with a small audience then syndication might be a good route for you. Many niche news blogs accept syndicated posts. Do some research and you could find yourself featured on the front page.

2. New readers

Growing community involves finding new ways to meet people. Syndication increases your reach and allows you to find fans everywhere they lurk.

3. Build authority

One thing I have learned about blogging is that you need to find opportunities to show your expertise. If you are writing good content then established blogs are going to be interested in sharing it.

4. Get feedback

You have heard of the echo chamber effect by now. Syndication gives you exposure to an audience that comes with new opinions.

5. New ideas

I believe that diversity breeds creativity. If you want to encounter new ideas then you need to get outside your comfort zone. Syndication will help you meet a variety of readers.

6. Build relationships

Sharing content builds bridges between writers. Let the people who enjoy your writing promote your work. It will build a connection and a friendship between you.

7. Promote good content

Syndication gives good writing a chance to rise above the noise. As a publisher you can gain a reputation for curating informative and useful information.

8. Give yourself a break

Sometimes Bloggers need to take a break. Publishing syndicated posts allows you to fill in the gaps and focus on other projects.

9. Be a better marketer

One thing I have learned about content marketing is that you need to be everywhere. You can do this through tons of guest posting and/or syndication to multiple blogs.

10. Create quality backlinks

Syndication is a great way to create backlinks for your website. As a source you should receive credit and a link back to the original post.

11. Be efficient

Guest Blogging is fun, but it can feel like double duty when we are already writing regularly for ourselves. Syndication is a more efficient way of sharing knowledge.

12. Remove noise

Curation has developed as a way to deal with the overload of information on the Internet. Do you want to add to that? Syndication allows us to share only the best sources of information and reduce our workload as writers or publishers.

Triberr recently announced that they are making it easier for tribes to re-publish each other’s content. Do you use Triberr? Do you think this will help or hurt you as a blogger?

Featured image courtesy of Creative Commons.

Susan Silver

http://susansilver.info/

Susan is a copywriter who crafts content strategies that rank. She is also the community manager for Gygax Magazine. She shares information on business, social media, and writing.

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25 comments
dbvickery
dbvickery

Well, you know I liked this one Susan because I recently linked to it in my most recent blog post (5th part of the 5-part series on Social Media Fitness). I consider syndication one of several more advanced opportunities for bloggers to gain reach and influence. I am glad you went into more detail here because I also had to focus on guest posting, blog communities, Triberr, etc.

BruceSallan
BruceSallan

So timely that you wrote this, Susan. I syndicate my column ALL over the place and have even sort of lost track of how many places now carry my regular weekly "A Dad's Point-of-View" column. I think it's worked for me...not my bottom line (money-wise), but exposure. NOW, I'm working towards genuine monetization and writing a second column per week which I do NOT syndicate and offering exclusive other content not syndicated, but available if someone will pay for it (e.g. my Because I Said So comic strip).  Now, we'll see if my strategy will "pay" off...

profkrg
profkrg

I use Triberr and it absolutely has drawn traffic to my blog. Not only that, but I love my #12most family! It's had an enormous ROI for me.

Latest blog post: Media Jobs for March 22

sanderdoe
sanderdoe

I've always avoided syndication because of early discouragement against duplicate copy. I'm still a little confused as to why it's okay now. I understood  that it decreased your credibility and caused search engines to devalue your posts. I'm curious to learn more about syndication.

writingrenee
writingrenee

Another great 12 Most post, Susan :) Blog syndication has been awesome for me -- like @sharongreenthal said, it's given me the opportunity to meet and interact with so many people that I never would have outside of the site. It's really a fantastic idea, and I recommend it to all of my blogging friends for all of the reasons you've listed above. And as you've said, there can be some cons, but I find that the benefits far outweigh them. If anyone is looking for places to syndicate, I know a number of 12 Most folks syndicate their content with Business2Community.com (me included -- although, full disclosure: I'm also an editor there). That being said, if you (or anyone else here) would like to syndicate your blog with B2C, we always welcome new syndicators! (I hope that part doesn't sound spammy -- it just seemed relevant to the topic :) )I've not tried Triberr out yet, but I've really been thinking about it lately. I've heard great things from so many people and I'm starting to forget what my reasons NOT to join were. :)  

sharongreenthal
sharongreenthal

I have gained so much from syndication since I began blogging last year. I have connected with so many people I would  never have met otherwise. I have gotten feedback that has triggered more and different topics for posts. I have read hundreds of posts by writers better than I, and hundreds of posts by those who could learn a thing or two, helping me to learn as well. I would never have had any way of gaining the exposure that syndication offers me if I had just posted on my blog, Facebook and Twitter. 

 

 

janetcallaway
janetcallaway

Susan, aloha. WOW! Amazing that you came up with 12 reasons! Seriously, I agree with them all.

 

Susan, i was a very new blogger when Triberr first launched last year. Speaking from experience, I can say that Triberr has done tremendous things for my blog as well as for me personally.

 

Happy blogging. Aloha. Janet

susansilver
susansilver

 @dbvickery I saw that you linked to this post! Thanks so much. I have been trying to comment on your series, which is awesome, but WordPress seems to hate me. Won't let me sign in and post a comment, get some weird errors. So I have been stumbling them instead :) 

susansilver
susansilver

 @BruceSallan Sounds good. I have been extra effort into building a content base that I can sell or use for my own promotional activities. It has kept me busy, but I know it will set a solid foundation for the future. 

 

Next month I am going to seek out opportunities to syndicate content related to writing/copywriting. 

susansilver
susansilver

 @profkrg Must repeat that the #12most tribe rocks it every day. I was so surprised by Triberr, but pleasantly so. It is a great product. Sometimes I am surprised that it is free. 

susansilver
susansilver

 @westfallonline Using Triberr really opened up my eyes about the world of blogging. I know I have always had the fear of being to "automated" like I would turn into a robot *lol* But I approve and read every post. It takes longer for something to post to my stream. Thought that is good for those I am promoting because it keeps everything fresh. 

susansilver
susansilver

@sharongreenthal So many great testimonials. I don't know why I haven't thought more about this since I started blogging. I am still feeling cautious about it. Really researching the benefit to me and to the audience that will be reading my stuff. I think more bloggers should be considering this option when they are starting out for the exposure it brings.

susansilver
susansilver

@janetcallaway I was a triberr doubter up until they opened it up this year. I really didn't understand how it worked and useful it is. It is great tool for all levels of bloggers. 

dbvickery
dbvickery

 @susansilver Interesting. Your comment did come through with your avatar, but it has "akismet" with a long sequence behind it.

susansilver
susansilver

 @sharongreenthal  It has helped with my subscriber count. I have increased to 20 new subscribers in only about a month. I know it is from users coming from Twitter. People are reading, exploring the archives, and subbing. 

 

My #1 tip is to create a custom feed that only features your very best content. You can even add your guest posts to the feed to give them some promotion love. I learned how to do it from Kristi Hines 

http://kikolani.com/creating-custom-rss-feed-for-guest-posts.html

susansilver
susansilver

 @sharongreenthal  @PaulBiedermann  @writingrenee  Triberr is a learning experience. I wasn't sure what to make of it at first. I think there is a learning curve, but the founders are providing some resources for people joining up. They even have a chat for new people every week to guide them through the process. 

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