12 Most Important Metrics You Should Monitor on LinkedIn
Measuring your progress on LinkedIn will help you stay on track and reach your goals. LinkedIn can be an elephant — and we all know the only way to eat an elephant is one bite at a time. Are you measuring those bites?
There are two types of metrics you can measure on LinkedIn: Qualitative Measurements and Quantitative Measurements. Quantitative Measurements are usually associated with numbers and Qualitative with the quality of your engagement. Both are crucial to your success on LinkedIn.
So what are the 12 most important metrics for you to measure on LinkedIn?
LinkedIn Profile Views
LinkedIn Search Results
Industry and Location Representation
Inbox Activity and Sentiment
Requests for Business
LinkedIn Signal Keyword Mentions
Likes and Comments on Updates
Group Growth and Interaction
1. Total connections
You can find your total connections in a few places. Under the “Contacts” tab you will see “Network Statistics” and your total connections will be your 1st, 2nd and 3rd level connections.
One thing LinkedIn doesn’t tell you is that you are only as visible as the size of your network, so it’s a good idea to know where you stand right now. As a matter of fact, in the space provided below, write down your 1st, 2nd and 3rd level connections, as well as the number of your total connections (or “total users you can contact through an Introduction”).
1st Level Connections _____________
2nd Level Connections _____________
3rd Level Connections _____________
Total Network Connections ____________
You can get a quick glance at your number of connections and network size on your home page in a box called “Your LinkedIn Statistics.”
2. New connections
LinkedIn doesn’t give you a number of new connections, although it will show you all your outstanding invitations in your inbox under invitations. On your home page in “Your LinkedIn Statistics,” new people hyperlink and then click on 1st connections to see a thumbnail of your connections.
You want to keep an eye on these numbers to make sure they do not get stagnant. A little strategic growth every week can make all the difference to your success on LinkedIn.
3. LinkedIn profile views
Just above “Your LinkedIn Statistics” is “Who’s Viewed Your Profile?” And you will see — wait for it — the number of times people have viewed your profile. If you aren’t getting at least ten views a week then chances are you are not getting as much business as you could out of LinkedIn.
I find huge value “Who’s viewed my profile?” section of a LinkedIn profile page. By clicking on the number, LinkedIn will take you to a new page that identifies how many visitors have viewed your profile in the last X days, and identifies these visitors by name, title, and/or industry.
These people are known as leads…
4. LinkedIn search results
If you haven’t done so yet, type the keyword or keyword phrase that best describes you into the “People” Search field on the top right hand side of your profile. What page do you fall on? Again, its good to get the baseline number now so you can see how much you improve later on!
5. Company page followers
If you have a Company Page on LinkedIn then keep an eye on who is following your numbers. Get that base line now.
6. Industry and location representation
When you look at your connections, what is the Industry representation and Location representation of your network. Are you connecting to people in the right industries and locations. To check this out go to the “connections” tab and “contacts” then on the bottom left side of the screen click on Location and Industry and you can see numerically how many people who you are directly connected to work in specific industries and where they are located.
7. Inbox activity and sentiment
Are you getting any inbox activity? Some of it will definitely be spammy in nature, but its good to keep an eye on your inbox. Some people will want to genuinely reach and build a relationship with you.
8. Requests for business
And how about requests for business? I knew there was something wrong with my LinkedIn visibility when I went from getting ten+ requests for consultations a week to less than three. This is probably one of the most important metrics to measure — and one of the main goals for being on LinkedIn: to get more business!
9. LinkedIn signal keyword mentions
Have you checked LinkedIn Signal to see how many of your keyword search terms (Company Name, your name, username, industry, product or service) are being mentioned? Once you set your metrics on LinkedIn Signal all you have to do is click on your saved searches to see what new mentions you are getting.
10. Likes and comments on updates
Many people don’t even realize you can monitor your own updates to see how often people liked or commented on them.
1. Click on Profile
2. Go to View Profile
3. In your latest update, click on “See all Activity”
Now you can see exactly what you have posted and how people have responded. If you are not getting many responses, consider adjusting what you post. And do not, whatever you do, automatically post all your tweets to LinkedIn. The only comment you will get from that is a dis-connect!
11. Group growth and interaction
If you have a group you will want to keep an eye on your group growth and interaction. Check out how many members you have right now and make note of the number here: ______. If you have been ignoring your group, check on the discussions going on. Is the group thriving without you, or has it been killed by spam like postings?
Are you getting recommendations? Are they thorough? Descriptive? From good people?
Since writing this post I have had people mention other metrics to measure — like “Expert” listings in “Answers” and “Moderator’s Choice” positioning in Group Discussions. What are some metrics you measure?
Featured image courtesy of ideagirlmedia via Creative Commons.