12 Most Forgotten Fails in Starbucks History
The Starbucks Corporation has enjoyed a long and profitable history, but certainly not without its share of ups and downs. As with most growing businesses, it has had to experiment with various — and sometimes radical — marketing tactics, product configurations and service offerings in order to achieve its success. In the case of Starbucks, given how successful many of their marketing campaigns have been, I was surprised to discover how many colossal failures they’ve had.
They must have hired a stellar Public Relations team to keep these failures under the radar for so long. Thanks to smart phone cameras and social media however, many of those short-lived failed experiments live on.
Below are the 12 Most Forgotten Fails in Starbucks History in case you missed them.
1. Starbucks reduces power consumption in cost-cutting initiative
2. Starbucks attempts Feng Shui design in bathrooms
3. Starbucks removes donuts from their menu
4. Starbucks adds fiber to their coffee
5. Starbucks launches in-store instant-messaging service
6. Starbucks experiments with new containers
7. Starbucks launches dating service
8. Starbucks invents anti-sleeping pills
9. First Starbucks human child born in captivity
10. Starbucks attacks McDonald’s new McCafe offering
11. Starbucks sponsors the Occupy Wall Street movement
12. Starbucks attempts to certify itself as an organized religion
Some of these products are amazingly innovative so I’m not quite sure why these campaigns failed:
• A penis boost through caffeinated condoms seems more practical than taking Viagra, no?
• An IV drip, while impractical on my morning commute would certainly be welcomed!
• Wouldn’t added fiber in my morning coffee save me having to eating cardboard-flavored fiber cereal for breakfast?
These seem like winners to me; however, I do see the irony in a business that charges $37.50 for a “grande-fabuloso” coffee sponsoring the Occupy Wall Street movement.
What do you think? Why didn’t these innovative ideas work? Should they have?
Featured image licensed via Stock.Xchng.