12 Most Eye-Catching Places to Promote Your Facebook Business Page
So, you’ve crossed that threshold. You’ve bought into the hype and created a Facebook page for your business. You’re even pushing out content like there’s no tomorrow. You’re sharing relevant articles, funny pictures, and invitations to events. You’re putting a lot into your Facebook presence, but there’s just one probably… nobody hears you.
Perhaps you’re like many business people who think that merely having a Facebook page will get people to see what you’re doing. Sorry to be the bearer of bad news, but it’s not that simple. When nobody “Likes” your page, it’s all for naught. If you don’t show up in anyone’s Facebook feed, all of the stuff your sharing is going unnoticed. You’re wasting your time.
So, how do you get the word out about your Facebook page? How do you get people to “Like” it? Well, it’s going to take a little effort, but Facebook works best when it is integrated into everything else you do…
1. Your website
If you don’t have a Facebook “Like” button on your website, you’re missing out! It would be awesome if people would just visit your website every day, but that isn’t going to happen. They are, however, going to be on Facebook fairly regularly. Therefore, if they can “Like” you on Facebook from your website, they will be accessing your website by proxy through their daily Facebook browsing.
2. Your Twitter account
Granted, if you’ve just got on Facebook, you may not be on Twitter. But, if you are, having your Facebook Page link in your Twitter profile can get you a few “Likes.” It’s much easier to build a following on Twitter due to its public and viral nature. If you can get Twitter followers to translate into Facebook fans, you’ve got it made.
3. Your email signature
You’ve already got all of your contact information in your email signature. Why not your Facebook page? Your phone number requires the person to dial. Your email address requires the person to write. Your Facebook page, once the person “Likes” it, requires nothing. Your content will simply show up in front of them.
4. Your company newsletter
Whether you have an eNewsletter or a print newsletter, the “Like Us on Facebook” icon should be big and blue for all to see. The newsletter, after all, is simply a less frequent update for your customers. If you can get them to follow you on Facebook, it’s like they’re getting a newsletter every day.
5. Your business cards
Just face it, most of the people that you give business cards to are going to forget about you. Some of them may input your contact information into their address books. But, even then, what’s the likelihood that they will be prompted to contact you again? If they see your Facebook page link and “Like” your page, though, there will be a constant window of opportunity for a follow-up contact.
6. Brochures and flyers
Again, big and blue! Make people wonder if you’re advertising your brand or Facebook itself! Make it prevalent that you are on Facebook. The people who “Like” you will be constantly exposed to your content… and you’ll have to spend less money on flyers and brochures.
7. Your personal Facebook account
Do your friends on Facebook like your business page? Have you asked them? Chances are, they will if you ask them. Why do you want your friends to like your page? Well, some of them may be customers or referrers of customers. In addition, the higher the number of “Likes” you have, the more likely people are to like your page. It’s social proof. It’s peer pressure. People want to do what they see others doing.
8. Your online friends
Have others do your marketing for you. Don’t just ask your Facebook friends to like your page. Ask them to suggest the page to their friends. Ask your Twitter followers to “Like” your page. Ask your LinkedIn contacts to “Like” your page. Ask people who’ve commented on your blog to “Like” your page. Of course, be discreet. Don’t be salesy or promotional. Give them a reason to like your page. Tell them about the great stuff you’re sharing.
9. Presentations and seminars
Anytime you give a presentation or seminar, you’re probably using PowerPoint. At the end of the presentation, the last slide should always have a huge “Like Us on Facebook” icon with a direct link to the URL. Leave the slide up for a few minutes while you’re finishing your presentation, so that interested listeners can write it down. If you’re doing an online presentation or webinar, do the same thing.
10. Ebooks and white papers
If you’ve published ebooks, white papers, or case studies, the last page containing your bio should also have a link to your Facebook page. If you put together a good document, people will be incentivized to “Like” your page and will be hungrily awaiting your content. Give them that opportunity.
11. The window, the wall, and the counter
For location-based businesses, which is what most small businesses are, the real opportunity is at your physical location. Put the Facebook logo everywhere. On the windows as you’re entering and exiting. On the walls. On the bulletin boards. On the counters when customers are paying or checking out. On any forms that customers are filling out. On pens. On clipboards. On shopping bags. Everywhere you can think of, make it impossible for your customer to leave without remembering that you can be found on Facebook.
12. Traditional media outlets
If you choose to advertise through traditional media, make sure your Facebook page is mentioned. If you have a television commercial, superimpose the Facebook icon and URL of your page. If you have a radio ad, make sure the phrase “Find us on Facebook” is thrown in at the end. If you have print ads in, for example, the newspaper, mention Facebook there.
The point? Leave your Facebook presence everywhere you go. The more people you can get to come in contact with your messaging on Facebook, the less you will have to advertise. As your numbers grow and you build a real community, your Facebook fans will do your advertising for you. Just publish great content and promote your Facebook page everywhere and you can’t go wrong.
Featured image courtesy of jurvetson licensed via Creative Commons.