12 Most Likeable Takeaways from a Social Media Conference

12 Most Likeable Takeaways from a Social Media Conference

Let’s face it — go to enough of these social media conferences and a lot of stuff starts sounding the same. But the sad fact remains that if phrases like “being authentic” and “transparent” have at any point sounded like earth-shattering new ideas, that is testimony to just how far we had fallen.

So when I attended the Likeable U Conference in New York this week, I was looking for new tidbits that would resonate with a jaded social media conference warrior. I was not disappointed. Following are my 12 most likeable takeaways from this social media conference and the people who inspired them:

1. A lot of companies don’t keep the social in media — ROI should be measured by the amount of brand evangelism they inspire.

Aliza Licht, SVP Global Communications at Donna Karan International

2. Social media is connecting us in ways we don’t know or understand yet, and it’s changing us.

Jeff Pulver, Founder of #140conf

3. Don’t think of online and offline as separate silos — think of them as interconnected.

Rabbi Laura Baum, Rabbi at OurJewishCommunity.org

4. Instead of the ROI question, the question should be what the “return on ignoring” is.

Jeffrey Hayzlett, Former CMO and VP of Eastman Kodak

5. Customer service has not been about helping the customer, it’s been about screwing the customer. If you want to do social media you need to start there first.

Frank Eliason, SVP Social Media of Citigroup

6. Being likeable means to be a good citizen in the new social paradigm. Sharing good content makes you likeable.

Daniel Kim, Founder of Red Mango

7. Everyone should have their own solution for measuring ROI.

Lindsay Lucas, Account Executive, Marketing Solutions at LinkedIn

8. It’s good to have a plan but it’s just as important that companies are able to pivot when circumstances change, depending on what is happening in the engagement.

Chad Tully, Media Sales at Twitter

9. Don’t talk about yourself — let others tell people how awesome you are.

Peter Shankman, Founder of Haro

10. Don’t think of those you engage with on social media as “audience” — think of them as members, organizers, friends, brothers and sisters. Think of people as part of your team and your focus should be on what you are providing to them in the way of value.

Kathryn Fink, Community Development at Meetup

11. It is important to look at the long term. When talking about ROI, don’t get caught up in the “R” part; just as important is the “I” part because companies need to invest in social engagement.

Jason Keath, Founder and CEO of Social Fresh

12. With the Facebook IPO, there will now be more CMOs saying they need to have a social media strategy.

Reggie Bradford, CEO of Vitrue

Good stuff and kudos to Dave Kerpen, Carrie Kerpen and the whole Likeable team for putting on such a great conference. Social media is still very young but there is no doubt it will eventually infiltrate every company and how they do business. Listening, connecting and engaging are common threads, no matter who is talking about social media. Each company needs to find the best way of doing those things that work best for them — but the key to that is really thinking about what works best for others.

Have you heard anything lately that put a new twist on how and why companies should use social media? What struck you and really made you stop and think?

Featured image courtesy of Paul Biedermann.

Article by Paul Biedermann

Paul Biedermann


Paul Biedermann is Creative Director/Owner of re:DESIGN and Managing Partner/Editor-in-Chief of 12 Most. re:DESIGN specializes in Strategic Design, Brand Identity, and Visual Content Marketing. Paul intersects smart, custom design with visual business strategies that reach, engage, and inspire people to action. He also founded the vibrant re:DESIGN Google+ community for those who value what good design can do for business, and served on the Board of Directors of the Social Media Association. Paul began his career at ABC Broadcasting before moving to a design agency that created innovative campaigns for ESPN and then becoming Art Director for NFL Properties. As Creative Director for The McGraw-Hill Companies, Paul spearheaded projects for such leading brands as Standard & Poor’s, BusinessWeek, J.D. Power and Associates, Architectural Record, and McGraw-Hill Education. You can follow Paul on Twitter, "Like" re:DESIGN on Facebook, circle him on Google+, follow him on Pinterest or visit his blog.

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These are all amazing, but I am particular to #4, #8, and #10. Likeable is still one of the companies I look up to in marketing. They really have shown in their campaigns how to meld marketing with the new social paradigms. It is nice to get a glimpse of their thinking along with so many others tackling the future of advertising and media. 


I think #10 is really key, because social media allows anyone to question a slogan or company line. If you aren't providing value the whole world is going to know about it very quickly. Sometimes quite disastrously. 

PaulBiedermann moderator

Thanks, @dbvickery! Lots of great sound bytes which I find more difficult to come by these days — one of the marks of a good conference!


My favorites...

- what the return on ignoring is...can anybody say "social media monitoring *and* engaging"

- customer service been...about screwing the customer. Wow, think that will be changing really quickly in today's always-connected, mobile world

- Don’t talk about yourself — let others tell people how awesome you are -> great when you get to that point of trust with your tribe/clients/customers