12 Most Smart Ways to Boost Your Social Media Efforts
Social media is fun but can be very time consuming. Learning ways to maximize each of your efforts will make everything you do more successful. Keep in mind that everyone should create their own special social media cocktail that will help them meet their goals, reach their audience and have more fun!
Social media is not rocket science, however there are a few tricks and tips that can make things really start to hum for you.
1. Livefyre blog commenting, “powering the world’s conversations”
Share your comment via tweet or Facebook post with LiveFyre. This lets your followers and friends know that you just commented on something. People are curious and they might be interested too! This leads to more engagement.
My friend Rachel got a lot of social media bang for her buck here. She responded to a blog comment, shared it on Facebook and another follower liked the comment. Brilliant. Tweet them at @Livefyre.
2. Post on Facebook and include a call to action
Posting something fantastic with a call to action will encourage engagement and you will get positive results. Jodi recreated the ideal Facebook post here. Great content, added a photo, nice text, tagged two people and included a call to action.
3. ManageFilter
Great third party app to manage and clean up your Twitter followers. Easy to use and practical.
4. Do Share
The the only way that I have found to schedule content for Google+. This Chrome extension has a wonderful interface with the ability to load a photo and if you have questions, just mention +TzafiarRehan on your Google+ post and he will respond.
5. Buffer App
Buffer says, “Buffer makes your life easier with a smarter way to schedule the great content you find. Fill up your Buffer at one time in the day and Buffer automagically posts them for you through the day. Simply keep that Buffer topped up to have a consistent social media presence all day round, all week long.”
I absolutely love Buffer and they also have a great blog with social media tips. Apps, extensions and extras: iPhone app, Buffer for Chrome extention, Twylah interface, Twitter and the list goes on.
The easiest way to use Buffer is to load the Chrome app and then each time you find great content, Buffer it. This will spread our all your content to the schedule that you choose.
Tweet Leo Widrich or BufferApp with questions.
6. Triberr
Triberr is a blogger’s dream. You write amazing content, it’s sent magically to Triberr from your blog to a network of tribe mates waiting to share your content. This is a community of experienced bloggers that you can bond with, learn from and enjoy.
Also, you get the benefit of having a huge variety of content delivered to you from your network. You manually approve each post that you feel like you want to share.
Tweet Dino Dogan, Dan Cristo or Triberr with questions.
7. Scheduling via HootSuite or TweetDeck
Only have a little window of time on social media? Don’t bombard your stream with comments and posts. Use the scheduling features to space out the thanks, comments and RT’s. That’s much friendlier and keeps your social media rocking.
8. Ditch it
If you are doing something that is getting zero RT’s, comments, likes or +1’s, ditch it and do something else. You know that old saying, ‘the definition of crazy is doing the same thing over and over and expecting a different result?’ Be smart.
9. Variety is the spice of life
Keep your social media fresh, interesting and engaging. This will keep you interested as well. And let’s face it, if you aren’t interested in what you are sharing, no one else will be either.
10. Good old social skills
Don’t forget the basics! Say hello, thank you and nice to meet you. Everyone appreciates good manners and this leads to further engagement. Both Paul and Juan make a good impression.
11. Guest post
Writing guest posts helps you find a whole new audience for your message and gives you great content to repurpose on your own blog later. Double whammy of goodness!
If you are interested in writing for 12 Most, here are the details: How to Guest Post.
12. Maximize your profile data
Help more awesome people find you. I see many people without complete bios and no links to their social media presence. You need to help people find you and make it easy for them to follow you.
Featured image courtesy of eyesontheroad via Creative Commons.
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Article by Peg Fitzpatrick
Peg Fitzpatrick
Peg Fitzpatrick is proud to be a Managing Partner and writer for 12 Most. She is Director of Marketing and Social Media Manager for Kreussler Inc., and hosts the popular #MyBookClub chat on the 1st Monday of every month at 8 pm EST. She has also started speaking at events such as the #140 Conference and is honored to be included on several “best of” online and blogging lists. Peggy loves to travel and enjoys photography as well. All about being positive and connecting, she is a true social butterfly. Tweet her and say hi at @pegfitzpatrick, find her Stumbling on StumbleUpon, rocking Google+ here Google or happily pinning on Pinterest
44 comments
@pegfitzpatrick Its a great post Peggy, following back as well :) Have a great evening ahead.
RT @AMAnet: Smart Ways to Boost Your Social Media Efforts. (via @12Most) #Marketing | http://t.co/Qgq5vKHO
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Yipes Peg, you forgot the very most important thing you can do to enhance your SoMe cred - well, there are two you forgot, actually!!! I'm shocked!
1. Write for 12Most (I'm polishing my 25th for you this weekend!)
2. Be LUCKY enough to have YOU as a friend!
@BruceSallan Ha! Look at #11 Mr. Sallan! "If you are interested in writing for 12 Most, here are the details: How to Guest Post."
And THANKS, that is a very nice thing to say. I enjoy your friendship as well. :D
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I appreciate #1, #4, #5, #6 and #7 daily. I also try to do some of the practices you mention with variety and social skills. I've had my first guest poster on my blog, and I submitted a guest post for someone else. I guess you could consider syndication like Business2Community, also. Funny, I do not consider myself a guest poster on 12 Most. Since I'm a weekly writer, and comment on just about every post, this is "home" ;)
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@dbvickery So are you against #2, #3 and #'s 8 - 12?
Just kidding! Guest posting is a great way to find a new audience but yes, Brian, at this point you are part of the team. Not a guest!
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@Peg Fitzpatrick Sometimes do #2, need to try #3, I use the quote from #8 all the time, I'm posting cat pics for #9, my Granny raised me right for #10, and my bio is honest blend of personal/professional for #12 ;)
@dbvickery You should try ManageFlitter, I think I first saw it in Anita's post, not sure, but it is really easy to use. :)
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Hi Peg.. Interesting post you have here... I got my livefyre recently, and I'm loving it.. I like your idea with ditch it.. you're right.. when it's giving nothing in return, why keep it?
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Great post, Peggy! Love #8! Few bloggers (myself included) take the full advantage of social feedback in refining their craft. "Likes," "Stumbles," "RTs", "+1s", etc. are an indication that you're doing something that your audience appreciates. Smart bloggers will take the posts that they get the most social juice from and build on those themes in future writing.
@douglaserice Some of my posts get more people tweeting me than comments, they are all great feedback but don't always hit the bottom of the post. Before I started blogging, I was a big fan of someone who I tweeted several times to say "hey, love your writing" and they never responded. I try to respond to everyone who talks to me BUT especially people who are inspired enough to say that they like something that I wrote. What a huge compliment that someone would take the time to tell me, right?
That being said, we do have to also make sure that we are spending our time wisely. Everything is balance.
@MichelleChilds2 Thanks Michelle. I just left a reply to you about Tribber. (There could be a post in the future about it too.)
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Just found this post, RT by @keepupweb Some really good tips here, haven't heard of LiveFyre before - will check it out. Also Tribber, have heard of it but didn't what it did. Look forward to reading more of your posts :-)
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@MichelleChilds2 Thanks for letting me know that you found @Peg Fitzpatrick 's post through my RT. When I first tried Tribber, I honestly wasn't a big fan. I think that's because the tribe that I was initially asked to join wasn't a good fit for me. Then, I started my own tribe and invited people who I connected with on a daily basis. (I ended up disbanding that tribe and subscribing them to dlvr.it.
3rd time must be a charm because I was recently invited to join a large tribe of power networkers who provide quality content that interests me and my followers. It's too early for me to have stats to prove that its affecting my traffic from Twitter but I do know that it's definitely increased my "reach" and I've been introduced to a number of people who I probably would not have connected with otherwise.
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@keepupweb It's great that you kept trying it until you found the right fit. So many people get frustrated when things aren't really easy, which most great things aren't. Finding the right tribe mates and content within the tribe is important.
@MichelleChilds2 Rock on!
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@MichelleChilds2 So happy you stopped by Michelle and thanks to >>@keepupweb for sharing! I hope you will check them both out! There are some good blog posts explaining Triberr on their homepage.
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Thanks for the blog post. I'm still trying to understand LiveFyre. Are you supposed to find other blogs with LiveFyre enabled and leave a comment to get the conversation going?
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I'm a little bit biased, but I love #1! ;) I'm going to have to give Buffer a try, too. Thanks for the great advice as always, Peg!
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@annedreshfield Livefrye is fab! It has been boosting 12 Most engagement since day one. You should absolutely try Buffer, it is so integrated through the web now it is helpful and easy to use.
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There is always some item in the 12Most that I can apply to my social media routine... or life. Today it smacked me right off in #1, connecting my Livefyre comments to Twitter.
Sometimes I wonder if I should call @Peg Fitzpatrick before I get out of bed in the morning just to see if it is safe to proceed with the day. My favorite today is 'Ditch it'...just ditch it. I think I can hear @PaulBiedermann singing in the background.
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@annelizhannan I am so happy that you are finding things of value on 12 Most everyday. We strive to be a resource for our readers. Super happy you found something in my post that you enjoyed today and, of course, @paulbiedermann is a fantastic partner, I am lucky!
Rule of thumb: always safe to proceed with the day with a smile!
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Glad to be able to boost my Social Media from PegFitz[atrick as I read Twelve Most Smart Ways To Build Your Social Media. !2 Most has sao many good articles to get a degree in Social Media. Luuv It
@GrandmaOnDeck I appreciate the very generous comment and I am so pleased you like 12 Most!
Any topics you would like us to cover?
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Great post! Always looking for the latest SM strategies to share with our @StrollerStrides frans! Thanks for all the good tips!
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Hi, Peg,
I really appreciated this because I'm still learning so much. Just a question: Maybe two: What advice do you have when you're dealing with an audience that doesn't habitually respond i.e., college students? And this will roll into question #2: I've been testing out call to action type questions on my Chatty Professor Facebook page, and, well, the aforementioned happens. Any thoughts before I go to your recommendation #8? ;-)
Thank you for this very, very helpful post!
Ellen
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@chattyprof Hi Ellen!
It is really hard to keep motivated with an audience that isn't responding. A clear call to action (CTA) is really needed on each Facebook post. I am writing a post for re:DESIGN about this now. I have been getting great response on the 12 Most Facebook Public page: https://www.facebook.com/12Most so you might want to look at the structure of my posts that are getting good response.
Also, that was one of the reasons that I did Fan Page Friday to try to get more activity on others pages. :D
Let me know if you have more questions!
Peggy
Thanks — we hope so! RT @efacemedia: @PaulBiedermann @PegFitzpatrick Great tips on improving social media efforts.
Let’s be social!
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