12 Most Informative Social Media Books I’ve Read in the Past Year
I love to read! When I want to learn about something, I turn to books or more recently, the interwebs to get the facts.
While blogs are great, you cannot replace the impact of a full book. Compare reading a tweet to a book — sure it can be a great tweet but the longer conversation with the author is what I crave. I have spent a lot of time reading about social media in the last year working with My Book Club. You, as a 12 Most reader, may already know many of these authors and I am proud to say that half of them have written for 12 Most as well.
I urge you to buy these books if you haven’t already, and most importantly — READ them once you buy them! So many people tell me they buy books and never read them. Pick them up, entertain your brain and get some new ideas ruminating!
Another caveat to this list is that all these authors are actively engaging on social media so you can tell them personally how much you liked their books. Here’s my list in no particular order…
“Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.”
“You see, the thing about working with pirates is that they know what they are doing. They already know more than you do because they are sailing and raiding. They are the experts in your organization, and you need to get them on your side, not turn them against you. Here is how to deal with a pirate ship model in ten simple steps: 1. Respect the pirates. (They know how to execute.) 2. Invite the pirates to the table. Recognize their wins. 3. Ask the pirates to report on what they see and hear. 4. Ask the pirates to report on their wins and losses. 5. Ask the pirates how you can help them win more…”
“Engage: create true dialogue with, and between, your customers.”
“Take control of your personal message.”
“We’re not into music. We’re into chaos.”
“Social media marketing is about being social with a purpose.”
“Social media is about people, not logos.”
“Everyone is the media. Everyone is a publisher.”
“An enchanting profile is crucial because people look at profiles and make snap judgments.”
“The greatest gift is to be able to make someone else feel fascinating.”
“We ALL can be heard and have influence. Everywhere. Anywhere. This is the era of the Citizen Influencer!”
“New marketing is about the relationships, not the medium.”
What is on your nightstand or loaded on your Kindle ready to read? Please let me know in the comments below.
Featured image courtesy of Horia Varlan licensed via Creative Commons.
Article by Peg Fitzpatrick