12 Most Powerful Ways to Use List.ly for Getting Customer Feedback
Steve Jobs is famous for his unapologetic disregard of market research. “People don’t know what they want until you show it to them,” was his modus operandi. Jobs professed to rely on his intuition to meet the needs of his market… and it worked for him. That’s really great for Steve Jobs. But what about the rest of us?
Most of us need some kind of feedback from our customers in order to know whether or not we’re headed in the right direction. But how do we get such feedback? Focus groups are expensive. It’s hard to get a response from surveys. And it’s hard to quantify (and sometimes even qualify) answers to questions you ask on your Facebook page. What’s a customer-centric business to do?
Enter List.ly. This service allows you to create an account and start making lists. Once you’ve made lists, you can share them on your social media platforms like Facebook and Twitter, and you can even embed them directly onto your website. We customers (or anyone for that matter) see the list, and can “like,” “dislike,” comment on, or even add to the items on the list. Hands down, this is the best tool that has yet to emerge for getting feedback from your customers.
1. Create a list of your products
If you’re in a business in which you offer multiple products or services, create a list of them. Ask your customers to vote them up or down and leave comments about their opinions on the products or services. Doing this will help you get an idea of what’s really rocking and what needs a little tweaking.
2. Create a list of ideas for future products
Crowdsource your product development. Start by listing a few things you might have in the works and then turn it over to your customers. Ask them to give you their ideas. Other customers can then vote on those ideas. Then, you will at least know what kind of things your customers are looking for.
3. Create a list of photos and videos of people interacting with your products
You can start by scouring YouTube, Pinterest, Flickr, and so on for snapshots of people using your product. Then, you’ll want to ask your customers to take pictures and videos of themselves using your product and share them on your list. Nothing tells you more about your product than how your customers are using it.
4. Create a list of your sales or customer service
Who is it on your team that actually interacts directly with your customers? Do you have such people in your line of work? If you do, make a list that provides a platform for them to be recognized for their work. Customers can vote them up if they have good experiences and vote them down if they have bad experiences. You could even do one of these each month and, therefore, allow your customers to choose your “employee of the month.”
5. Create an ongoing list of quick tips about your industry
This is one that you’ll want your customers to subscribe to. Ask them to vote up the tips they find helpful. The kinds of tips customers find helpful are the kinds of tips you’ll want to focus on in the rest of your content marketing. There’s nothing more frustrating than putting in the time, effort, and research to write a blog post that your customers don’t even find helpful. Use this list to reduce the likelihood of wasted blog posts.
6. Create a list of video demonstrations of your products
Show your customers how to use your products. People always learn best by seeing your products in action. Having them vote and comment on your videos can tell you 1) how useful your products are and 2) how good you are at teaching.
7. Create a list of reviews (good and bad) of your company
Take control over your customer reviews. Curate reviews from sites like Yelp and Google Places. Post the good, the bad, and the ugly, and ask your customers what they think. That way, you have more credibility. People will know they can come to the list to get an exhaustive picture of your company. Then, encourage your customers to add their own reviews. Be open and be conversation; that’s the only way to get genuine feedback.
8. Create a “favorites” list of something fun and quirky
You can make it something relevant to your brand or something completely of the wall. Favorite superhero. Favorite thing to snack on. Favorite vacation spot. The point is to get interaction and learn something fun and interesting about your customers. Besides, people are more likely to engage with you when you talk about Batman and the Bahamas than when you only talk about product features and video tutorials.
9. Create a list with a fill-in-the-blank
This sort of engagement post is very popular on Facebook. The best thing about summer is ______________. I hate it when businesses _______________. If I were president, I would _____________. Ask a fill-in-the-blank question and solicit responses from your customers. It can be an interesting way to learn about them and gain some insight into their psychology.
10. Create a list of your competitors (if you’re brave enough)
Am I out of my mind? Probably, but that’s irrelevant. This is a GOOD idea. People are going all over the place anyway to try to find comparisons between alternatives. Why not make it easy for them and put it on a list that YOU own? Ask your customers to vote up the competitors they like and vote down those they don’t. It will give you a good idea of what the customers think of your competition.
11. Create a list of social media platforms and ask your customers which they use
If you’re like most businesses using social media, you continually agonize over which platforms you should be spending more of your time on. Here’s an idea: ask your customers where they spend THEIR time. Then, adjust your time accordingly.
12. Create a list of prizes and turn it into a contest
Having trouble getting people to use your List.ly lists? Try a contest! Make a list of 10 relatively affordable and equally valuable items and have people vote on them. Whichever item gets to 100 votes first, each person who voted for it will get that item. Give it a shot!
There are an infinite amount of business uses for List.ly. Hopefully, my suggestions have stirred up some ideas with you. Whatever you do, create an account NOW and start using the service.
The coolest thing about using these social lists to get feedback is that you will be able to see (via Twitter or Facebook) who it is that votes and who it is that adds comments and items. In other words, you can get an idea of what the aggregate of your customers think AND an idea of what your individual customers think. Doesn’t get much better than that…
Have you started using List.ly? Share your stories of how you’ve gained interaction through the service in the comments below. Are you getting any valuable feedback?
Featured image courtesy of Thomas Hawk licensed via Creative Commons.