New Media Expo, formerly known as BlogWorld, was held in Las Vegas and swarms of media folks descended upon the city for the latest news and best practices from social media professionals, bloggers and a wide variety of other speakers. Mark Fidelman, Chief Social Strategist of Evolve! and Forbes writer, posed the questions to Guy in this keynote fireside chat presentation.
Much of the questions and conversation were around Guy’s new book APE: Author, Publisher, Entreprenuer — How to Publish a Book, which I’m sure was of interest to all the bloggers in attendance. If you’re a writer, I strongly suggest watching the video as Guy discusses how he’s marketing his book as an artisanal publisher which is the term coined in APE to replace vanity publishing.
Below, find 12 of the most interesting quotes from this keynote. The slideshow contains many more nuggets as well as the full video from the presentation.
Peg Fitzpatrick is proud to be a Managing Partner and writer for 12 Most. She is Director of Marketing and Social Media Manager for Kreussler Inc., and hosts the popular #MyBookClub chat on the 1st Monday of every month at 8 pm EST.
She has also started speaking at events such as the #140 Conference and is honored to be included on several “best of” online and blogging lists. Peggy loves to travel and enjoys photography as well.
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Awesome quotes, @PegFitzpatrick. I caught a couple from @wordwhacker's feed when she was live tweeting his session from NMX. Guy Kawasaki is a walking pot of gold. Always informative, often profound. I remember reading 'The Art of The Start' years ago, I was sold from that point forward.
I watched the talk and Guy is a natural - so many great things were said.
Along with #2, he talked about how he's not on social media to "make friends" and that he's got his hands full with four kids as it is. He is online for one reason - to provide good, helpful content and earn the right to sell whatever he needs to when the time comes. That's his strategy - and I think if most people took a step back, they would realize it's a pretty darned good one.