12 Most Attention Worthy Facts on Facebook’s Graph Search

12 Most Attention Worthy Facts on Facebook’s Graph Search

Facebook announced Graph Search on Tuesday January 15, 2013 at their Menlo Park campus. People are talking about how this will affect Google search and Facebook stock. It is the hot topic in social media right now.

Here is what you need to know:

1. The social search engine is still in beta version

Facebook stated in a video that they wanted to get it out as soon as possible, so they could obtain feedback on the beta version and improve the Graph Search before releasing it to everyone. The beta version is only available in English.

2. Behind the scenes

Graph Search works by using all of the information Facebook users have provided to Facebook that is set to public. “You can find people based on things they’ve shared with you, including their interests and profile info. You’ll see results for friends who share their city with you, people whose city is set to Public, and suggested results based on info shared with you.” ~ Facebook’s Website

3. Bing is now in a relationship with Facebook

Graph Search is integrated with Bing’s web search to provide users with information that is not on Facebook.

4. It is a pillar of Facebook

According to a video posted by Facebook, Graph Search is one of their pillars alongside News Feed and Timeline.

5. Aversion to the name “Graph Search”

Many people and news outlets have voiced their dislike for the name.

6. Different results for different folks

If we both typed in the same search query we would get different results based on the depth of personality used by the search engine. “With Graph Search, you can look up anything shared with you on Facebook, and others can find stuff you’ve shared with them, including content set to Public. That means different people see different results.” ~ Facebook’s Website

7. Recommendation tool

You know how Netflix always knows what you want to watch next and Amazon has suggestions on what you should buy? Graph Search does this with virtually everything. It allows you to discover new things you may like based off your preferences and your friend’s preferences. This will be helpful for things like music, restaurants, dentists, movies etc. And even getting introduced to people you don’t know, but should know.

8. Bringing social relationships to IRL (in real life)

Graph Search will not only recommend things that you might like, but it can also recommend people — it can search friends of friends who have the same interest. Will you be the first person to find their significant other via Graph Search?

9. Have some fun

It’s not all serious, enjoy the results of a search such as “Photos of friends before 1995.”

10. It’s an HR Tool

Lookout LinkedIn. Graph Search is a new way to find candidates for a job. Try searching something like “Public relations professionals within 30 miles who like boneless wings.” Congratulations Buffalo Wild Wings! You just found a whole list of new PR people who like your product and live nearby to interview.

11. This is not web search

Graph Search searches your friend’s and friends of friend’s activities information. There are four categories that the beta version focuses on: people, places, photos, and interests.

12. Manage your privacy

Visit your Activity Log to manage what shows up about you in Graph Searches. Graph Search has to function around Facebook’s privacy policy making it less effective than it could be.

Graph Search is a topic of conversation and whether it will revolutionize social media or become stale is still up for debate. Only time will tell. Facebook still has time to make changes before it rolls out the full version.

If you want to be among the first to have access to Graph Search Beta, sign up here

What’s your take on Graph Search? What would you name Facebook’s new search? Do you think it will be the next big thing or just a big flop? How will it affect stock prices? Share your thoughts below.

Featured image courtesy of MIKI Yoshihito licensed via Creative Commons.


Jenny Kay Pollock

Jenny Kay Pollock is the social media specialist at Four51. She assists with social media for FanTools including updating @FanTools, Facebook, and the company blogfour51. Connect with her business accounts or her personal Twitter @Jennykaypollock either way or or on Pinterest, she’s happy to hear new ideas and feedback!

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