12 Most Invaluable Lessons From The World’s Greatest Detective

12 Most Invaluable Lessons From The World’s Greatest Detective

Yes, I’m talking about Batman. One of the most impressive and longest-lasting characters in our modern culture.

The biggest argument against Batman’s awesomeness is usually the fact that he’s a super hero with no superpowers. I would argue that being human is what makes this character so impressive and easy to relate to. He’s been able to save the world many times over by relying on his natural abilities and, even though he’s a fictional character, there’s a few important lessons to be learned.

1. Technology is a superpower

Just because a tool is there doesn’t mean you know how to use it. Batman is able to use all of the advances in modern technology to improve his arsenal. This is a philosophy marketers should adopt — research the most recent innovations and learn how they can be used to help you or your cause.

2. Science is for everyone

When you pair Batman’s technology with his knowledge of chemistry, forensics and physics, you have someone who can figure out just about anything. There’s a science behind everything in life. For marketers it could be the science behind getting the attention or engagement you desire. Get info on neuroscience in marketing here.

3. Exercise is important

Just because you don’t spend your nights prowling the streets and fighting crime doesn’t mean you shouldn’t take care of your body. Exercise gives you more energy and keeps both your brain and your body running on high-performance. You don’t need to do Batman’s workout to stay fit but you should get your blood pumping every day.

4. Teamwork pays off

Being the nerd that I am, I can tell you that Batman has had his butt saved by all sorts of teammates. He keeps a close circle of sidekicks but then also works with larger groups of heros with different powers and skills like The Justice League. You can be the best at what you do but there will always be a time when you need help with something outside of your comfort zone. Make connections with people you respect and admire who have different specialties than you and don’t be afraid to ask them for advice or help when you need it.

5. Have a plan for everything

Batman thinks through as many possible outcomes and scenarios as possible based on what he knows about his enemies, his environment and his resources. It’s always good to have an idea of how you would handle things if certain events were to take place. If social media ceased to exist tomorrow, what would you do?

6. Open communication is a necessity

Even if Batman doesn’t plan on talking to anyone while he’s on patrol, he leaves his communication channels open. One reason is because you can’t predict when someone might need you. The other reason is because you never know when what someone else is doing might tie into your work. On occasion Batman will just touch base with his teammates to find out where his time will be best spent.

7. Keep a database of everything

Batman has an archive of every single case he’s worked on. On multiple occasions he’s had to reference information that no one could have predicted needing. Apply this lesson to the people you meet, the projects you work on and the ideas you have. Be sure to organize the information so that it’s easy to find what you need later on.

8. Travel the world

Before Batman was Batman, he spent years traveling the world and adding different skills to his library of abilities. There are lessons to be learned from every culture, every market and every business. Don’t be afraid to look in strange places for ideas that can help you later on.

9. Build a brand

Batman isn’t just a guy beating up bad guys as he finds them. He has built a symbol that means the same thing to everyone all around the world. When people see the famed Bat symbol they have an instant expectation in their minds. Your brand should be working towards this kind of recognition and association every day.

10. Stand for something

Batman stands for justice and protecting the innocent, but during the day, Bruce Wayne uses his money to fight the same battles on a different front. He uses his influence and his resources to support his community and the causes he stands for. You don’t need billions of dollars to support a cause that you believe in, you just need a voice.

11. Give yourself a few rules

The biggest rule that comes to mind when you think of Batman is, “No killing.” Even though it would be easy to get rid of the criminals he’s forced to face over and over again, he doesn’t. Define what you do and how you do it to help sharpen the expectations your clients, and the world, have on you.

12. Take risks

If Bob Kane hadn’t taken a risk, I wouldn’t be writing about Batman right now. If Batman was afraid to take risks he wouldn’t have achieved any of the things that make him great. Understand that failure is really just an opportunity to learn and improve. Even if it hurts, you’ll heal and be able to try again with better knowledge and stronger resolve.

I’ve applied these lessons to my own life since I realized how awesome Batman was at the age of 4. I can say with 100% certainty that all of these lessons have helped me at different points in my life and that I wouldn’t have achieved nearly as much as I already have without them.

Featured image courtesy of Slideshow Bruce licensed via Creative Commons.

Mike Bal


Mike Bal is the primary author and creator of "The Brand's Survival Guide To The Marketing Apocalypse."

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Great job now i need to use these

PaulBiedermann moderator

I love this post, Mike — always loved Batman but never realize just how masterful he was until you pointed these things out. And you’re right, the Batman brand is all-POWERFUL — projecting it into the sky every night is an amazingly experiential way of getting your brand out there for all to see.