12 Most Magnetic Ways to Curate Awesome Content
A community manager needs to stay organized. It is the only way to stay on top of our PR, marketing, and outreach responsibilities. One of the most difficult aspects is finding the great content to share when there isn’t a marketing message going through the pipes. That, for me, is the real interesting bit that I do daily.
Of course, there is a limited amount of time in the day. Telling your boss that you surfed YouTube for three hours looking for viral videos is not likely to get you a pay raise. No, you have to be observant and find more ways to bring that great content to you. Stop looking for it and spend more time optimizing the opportunities that are right in front of you.
1. Facebook wall
One of the annoyances of Facebook is that my fans can post to my wall but they appear in this little callout where no one can read those posts. If a fan has created something share-worthy, why not feature it on the main page. That is why status updates come with a share link!
2. Twitter lists
I love Twitter lists for research because it is easy to mine the stream for relevant links in the industry. I keep lists for the advertisers in the magazine, our contributors, and readers that I know well. This way sharing their content is only a RT away from my fingertips.
You may never know when you are going to come across something worth sharing — Evernote is a great tool for saving those special finds. Keep a growing list and you will have a great resource to dig into when you need something extra special.
4. RSS feeds
Of course, keeping up with industry blogs is important. Personally I use the RSS feed option in HootSuite Pro as my personal reader. I like keeping all my different social media streams as a dashboard that I can turn to when I need something.
Keep an eye out for mentions of your brand name. Not everything is fantastic, but every once in a while you will get a mention that is worth sharing. Give credit back to the people who are doing a good job of spreading the word about you. Reward them for their time.
6. Little Bird
Little Bird is one of my favorite new apps. It allows you to see what the top influencers in your niche are sharing. You might find a few interesting things that escaped your attention.
Sometimes getting content is just a simple ask away. Pick something that is a cornerstone for your community and ask people to share their stories or photos.
8. Be personable
Most likely, you are working with a team of co-workers. It sounds strange, but showing off the personalities of those behind the scenes is always a welcome change of pace. Show people what it is like to work behind the scenes.
9. Email the experts
Feature the experts in your community. I recently asked a few authors to share some random tidbits of information around the gaming hobby. This is some great content that can spread easily over social media and promotes the knowledge and expertise of our contributors.
While this is obvious, not many people take advantage of responding to messages sent by followers and fans. These are opportunities to interact. The messages you send customers in your replies are just as important as the updates you broadcast. Believe it or not, people will read every single one of those posts. Treat them with the same care as the rest of the content you curate.
TrendSpottr is an app for HootSuite that will search your keywords for trending stories. You might have missed this one, but it is easy to find in the app directory.
I use mention as an alternative to Google Alerts. I find it works much better for crawling the web because it also picks up things written in forums. You can use your brand name as a keyword, but don’t be so limited — put in the keywords that matter the most to your customers and see what pops up.
I call these tools magnetic because they give me an advantage in my daily work. I try to find the assets that the brand already has without having to go far to look for inspiration. I try to keep an eye out as I go through my routine and this helps me reduce the amount of time I need to curate and/or create new content. I can often schedule things in the moment which allows me to keep the real-time feel to my updates even when they need to be automated.
I hope this list will help you curate your own awesome content! If I left out one of your favorite tools, please let me know in the comments.
Featured image courtesy of Phil Roeder licensed via Creative Commons.