12 Most Wise Ways to Use Twitter

12 Most Wise Ways to Use Twitter

Twitter started in 2007 and has grown into a massive social platform. Whether you’re a new user or a seasoned tweeter, these questions can help get your Twitter account in shape. Beware of social media “experts” who tell you that you’re using Twitter or social media wrong. Don’t let bossy platitudes scare you off from having a great Twitter experience that fits your needs. Your goal should be to create your own Twitter style and presence — seek to be original and create something that is really you. This is your Twitter account. As Tim Gunn says, “make it work.”

I want to share some best practices for you to incorporate into your Twitter activity. These are things that I use on a daily basis that have helped me connect with others and grow my social media following as well as my company’s and other accounts that I manage. These are meant to be suggestions for you to use to build your own strong Twitter presence.

1. Is your profile photo a good representation and resolution?

If you are an individual, you should have a photo for your profile. People connect with other people, not logos.

If you’re representing a brand or company, of course you’ll have a logo. Bring in some human element to your Twitter account by listing the name of who tweets or using the tweeter’s initials with a carrot like this ^pf to show that there’s a person behind the brand.

2. Are you maximizing your bio with links?

You can put a link in the bio text and the spot provided for a website.

3. Is your bio interesting enough for people to hit follow?

I know it’s tough to write something great in 120 characters but you can do it! I would avoid using too many hashtags in your bio since they aren’t very personal. Include a few keywords naturally into your text that represent who you are. Writer? Cupcake baker? Book reviewer? These are terms that people may search for on Twitter and find you if you have them in your bio.

4. Are you tweeting on a regular basis?

Look at Twitter as part of your social media garden. If you aren’t watering and feeding your Twitter account, it will wither and die. A common complaint new people have about social media is that it doesn’t work when the problem is that they aren’t active on social media and it’s their own accounts that have died on the vine. Social media is buzzing along daily, you need to take the time to be active to make it work for you.

5. Are you tweeting in a smart way by spacing your tweets out?

Use Buffer to create a Twitter schedule. Buffer is a website that allows you to add your social media content and schedule for certain times during the day instead of tweeting five or ten times in a row when you have fifteen minutes to go on Twitter and then nothing for the rest of the day. By using Buffer, you can create a well-balanced Twitter stream as well as view analytics on past Twitter activity.

Buffer “analyzed a million Tweets to find out when most clicks and retweets are happening. We found that between 8am and 8pm, a daily set of well spaced out Tweets can give you up to 200% more clicks on Tweets.

So, next to being smart with timing, three key things triggered more retweets for our users:

  • A higher frequency of tweets: Posting 5-10/day will gradually drive more retweets for your account.
  • A higher consistency of tweets: If you can get into a routine of posting great content tweets every day, retweet rate also shot up.
  • A great variety of destinations: Try to post to different sources and not just your own blog, to see better results.”

6. Are you tweeting at the right times?

Use SocialBro to create a “best times to tweet report” and send this to Buffer. Also, you can schedule tweets at a certain time in Buffer and Twitter.

social bro

7. Are you responding to your mentions?

No brainer, right? But are you? If you are going to be on Twitter in small chunks of time throughout the day, you can respond to tweets that you’ve received and schedule the responses to go out in intervals instead of a big batch, this makes for a nice stream of tweets for people that look to see what you’ve tweeted lately.

8. Are you tweeting images with some of your tweets?

Tweets with images received 150% more retweets! An image ratio of 2:1 works best for the images on Twitter for the full image to show on the tweet. I’m testing that out at 876 x 438 pixels. See the tweet below — looks great, right?

9. Find interesting content to share that is relevant for your industry

Social media is all about what you share and you want this to represent you but not only you. You’ll want to share 80% or more of your content on Twitter from other people. So if you tweet 10 links today, they should not all be about your blog, book, or company. Sprinkle in a few things about what you do and who you are.

Check out 12 Most Useful Sources for Good Stuff to Post

10. Are your tweets clever enough to grab someone’s attention on fast-paced Twitter?

Mix up your Twitter feed with replies to others and new tweets sharing interesting information and mentions to people who you’d like to speak with. Ideally, you’ll have a mix of tweets with links, tweets with photos and links, and conversational tweets with others.

Strive not to have all links or all tweets saying “thanks for the retweet” or “please buy my book.”

11. Are you embedding your tweets into blog posts to bring attention back to your Twitter account?

A simple tweet could spark a blog post for you and bringing the original tweet or collection of tweets to your blog is interesting and social media savvy. See #9.

12. Are you using Twitter lists to keep your time on Twitter efficient?

Creating lists helps you find the people and content that you want quickly.

Read more: HOW TO: Use Twitter Lists

I hope you found a few ideas to refresh your Twitter feed and boost your time on Twitter. It’s a fantastic place to connect with smart people in your industry or just to have a quick conversation.

How do you like to use Twitter?

Photo credit: Big Stock Photos

Peg Fitzpatrick

http://pegfitzpatrick.com

Peg Fitzpatrick is co-Editor-in-Chief of 12 Most and Head of Social Strategy for Canva. She is also Director of Marketing for Kreussler Inc. as well as working with Guy Kawasaki as his social media architect. Peg's first book The Art of Social Media co-authored with Guy Kawasaki will be published in December 2014. Peg works with global brands and leaders in the social media sphere every day. She's spearheaded successful social-media campaigns for Motorola, Audi, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels. All about being positive and connecting, she is a true social butterfly. Tweet her and say hi at @pegfitzpatrick, find her Stumbling on StumbleUpon, rocking Google+ here Google or happily pinning on Pinterest.

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