12 Most Imperative Internet Marketing Tips You Might Not Know
As an internet marketer, it can be overwhelming at times to try and keep up-to-date with an environment in constant flux. New social networks seem to appear almost weekly, the state of SEO changes every day depending on who you’re talking to and paid advertising platforms such as Google Adwords are always improving.
An integral part of our job is to cut through the noise and try to focus only on what is most important. Such a filter, while essential, can result in us missing key information. With that in mind, this post intends to highlight 12 essential internet marketing tips that you probably didn’t know about, due to the “noise filter” we all employ.
1. Think 45 characters, not 140
While search engines index the full 140 characters of your tweets, only the first 45 characters show up in a search result on major search engines. Creative language may impress your followers, but search engines prefer relevant key terms.
2. Google’s algorithm never sleeps
The algorithm which Google uses to determine their search results changes between 400-500 times per year. While you don’t need to keep tabs on each and every change, it’s important to stay aware of the bigger ones, as these will play an important role in how you market your brand.
3. Facebook’s “Talking About This” metric is not so great
The “Talking About This” metric introduced last year and lauded as the cornerstone of judging how engaged a Facebook community is, includes within its equation ‘new fans acquired’. Remembering that fans can be acquired through Facebook Advertising (which would then bump this number up), while “Talking About This” is the best metric we currently have to measure engagement on a page, it is not as trustworthy as some may think.
4. Google Direct Connect
Direct Connect allows brands to link their Google+ page to their organic listings and their Adwords campaigns. This connection means that success in one of these areas can now impact the others, providing significant value and visibility for your business across the web.
5. Link early in your tweets
Dan Zarrella performed a study late last year which showed that the best area for clicks is about 25% of the way through a tweet, not at the end as you might have imagined. So keeping in mind bullet #1 of this post, it seems that “keywords, link, description” should be the tweet format to aim for.
6. Google Analytics Real Time
Google made their analytics platform even better in 2011 by providing users with real-time data on their site visitors. The ability to see what your visitors are doing as they are doing it allows brands the opportunity to learn even more about user behavior.
7. LinkedIn Answers
Perhaps one of the most underutilized tools on the web; LinkedIn Answers provide two main benefits — the opportunity for individuals to showcase their knowledge and the chance to get valuable feedback from a reliable community. If you haven’t already, be sure to give them a try!
8. Google Adwords Sitelinks
For Google Adwords users, sitelinks are an absolute must — yet many ads you see fail to make the most of this opportunity. This tool allows you to place additional links to pages beyond the destination landing page in your ad, and have been shown to increase ad click-through-rate (CTR) by up to 30%.
9. Facebook post visibility
You may not realize, but only around 20% of your Facebook fans ever see your posts. What does this mean for page administrators? Make sure you test posting on different days and at different times to ensure maximum visibility.
10. Google’s Keyword Tool has search insights
If search engine visibility is important to you, then you no doubt know about Google’s Keyword Tool. What you probably don’t know is that they have now added search insights to this tool, providing you an even better idea of which keywords to target for both organic and paid search.
11. Page Rank doesn’t matter
Just last week I was involved in a discussion about the role of Page Rank in SEO. While it still plays a role in how many pages your site has indexed, the fact that it was removed from Webmaster Tools back in 2009 and is only updated every 3 months (at most), emphasizes that from a search engine ranking perspective you should really be focusing on other things.
12. Twitter’s advanced search tool
We all use it, but do we use it to its potential? Probably not. The advanced search operators are a marketers dream, allowing brands to seek out potential customers in an incredibly targeted way.
While I imagine not all of these tips were unknown to you, hopefully by reading this post you will have learned something new. As marketers and with all the information we come across every day, it’s difficult enough to ascertain which is the most relevant, let alone consume this relevant content while also filtering out the other noise. The aim of this post was to, at least in some part, be that filter for you.
Are there any other marketing tips, platform improvements or pieces of advice you feel are important but have been crowded out and remain unknown? Any nuggets of information that all marketers should know, but many have missed?
Featured image courtesy of peterbox via Creative Commons.