12 Most Innovative Ways to Create Content That Gets Shared

12 Most Innovative Ways to Create Content That Gets Shared

Your most important online asset is your content. It attracts clients to you and encourages prospects to take action. However, creating compelling content that engages your audience and inspires them to share that content with their community can feel elusive.

Whether you are writing for your blog or social media sites, the ideas below will help you write innovative and compelling content that gets shared!

1. Be clear in your value and intent

Whether it’s web copy or offline marketing, talking about your business, the value it offers and the intent behind it not only educates potential customers, but also allows them to make quicker decisions.

In the book, Sources of Power: How People Make Decisions, author Gary Klein states that clearly communicating intent arms people with the information necessary to get “un-stuck” by moving potential decision-making obstacles out of their way.

2. Analyze your competitors

When writing content for your business, consider looking at what your competitors are writing about. By using www.Alexa.com, you can identify which companies receive the top traffic within your industry.

Visit each of their sites and analyze the top shared content. What worked, what didn’t, and how can you improve upon it?

3. Know your ideal reader

Understanding who your ideal reader is and what content they find valuable will make content creation a breeze.

Begin by creating a customer persona. Describe what your perfect reader looks like, what they do, and why they would need your product or service.

4. Put images to work for you

Images are an excellent way to attract readers to your content. Whether they are funny, dramatic or eye-catching, make sure they are consistent with your business or brand look and feel.

Tell your story through images by adding custom designs to your blog post. Then pin them to Pinterest, share them on Google+, Facebook and Twitter.

5. Create attractive titles

The titles of your articles and posts can dictate whether people click through, read it, retweet it or share.

Be creative and always keep the end-user in mind. Know what content connects with your potential clients and craft your title around that information.

6. Structure content properly

Whether you are posting to your blog or social media sites, proper structure is critical. Take a look at your last several posts — were they easy to read?

In your blog posts, consider using lists. Lists are scannable and easy for those moving quickly across the Internet to quickly scan your content.

With your social media posts, consider keeping them short, but exciting. Encourage conversation by asking a question or offering your thoughts around a particular topic.

7. Form meaningful connections to build уоur personal brand

As you begin to create content, remember that relationships are at the core of getting that information shared.

Building trust by forming healthy connections will draw people to you and your content.

8. Share success stories

Every business has a story. What’s yours? Share your story in a real and relatable way.

Stories connect readers and potential customers to your company. Allow them to know and remember yours.

9. Change it up

Simply posting links to your social sites will quickly bore your target market. Change it up and intersperse links with images, quotes, questions, feedback and any additional content that adds value to the conversation.

Think of it this way: if you were having a conversation with someone face-to-face, you wouldn’t spend the entire time promoting you and your product or service. You would listen, react and respond as well. It’s no different when you’re online.

10. Plan to succeed

Make content creation a part of your daily marketing strategy.

Build out an editorial calendar with a list of topics, article ideas, and social media posts to keep your efforts focused and consistent.

11. Share newsworthy content

Stay up-to-date on the latest news within your industry and field. Share that content in a timely manner, offering context around it. How did you feel when you read the post? What is your key takeaway and why should your audience care?

Context is every bit as important as content when it comes to sharing in social media.

12. Build an email list

Building an email list should be at the top of your social media and content strategy to-do list in 2014. Use a subscriber list to stay in front of your audience and promote your latest blog post, campaign or product.

Driving subscribers to your content not only encourages increased readership and traffic, but boosts shares by staying top-of-mind.

Your turn! What are your most innovative ways to create content that gets shared? I’d love to hear your top tip in the comments below!

Photo credit: Big Stock Photos

Rebekah Radice


Rebekah is the CEO of Rebekah Radice LLC, a digital marketing agency assisting business owners in the creation and execution of an integrated online strategy. Rebekah has been actively involved in the marketing industry for over 17 years and is eager to put her experience, innovative ideas and keen sense of "what works," to work for you!

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So much awesomeness! So many light bulbs went off! lol You've inspired me to make a RE-PURPOSE g+ circle for posts exactly like this one!  I can't just share this once for heaven's sake! No way!  I'm gonna go back and check my RE-PURPOSE circle and see who I can share AGAIN.  Of course I'd be following tip #6 & #9 ;)

My only tip that I could possibly contribute would be to ASK (CTA)!  It's easy to automatically assume that people will just click or share it if the like it.  NOPE!  Sometimes people need that little CTA or else that extra little click will be completely missed! :(  I'm no exception.  When I see a CTA, I am far more encouraged to click/share. :)


I agree that the intention should be clear. Have the content relatable to the readers and also, minimize using deep words that are hard to understand it sometimes annoy the readers and definitely lead to lack of interest to read the whole article.


I find that being on Social Networking sites and

building a relationship with other Marketers is

a great way to get your content shared..Having

information to share with others without  the

intent to sell all the time.

Marcia Yudkin
Marcia Yudkin

Hi there,

Could you say more about " clearly communicating intent "?  I don't understand how that fits into a content development strategy, especially if your real intent in creating and sharing content is generating leads.


Marcia Yudkin


Great post Rebekah! Have you had a chance to read Jonah Berger's book, "Contagious"? If so, wondering where you think emotion fits in, as Berger seems to think it is one of the paramount reasons people share stuff. 


@Marcia YudkinHi Marcia, I think it means if you're being helpful, then just be helpful, without thinking about the sale or getting the leads from this particular piece of communication.  However, when you are asking for the sale, or the sign up to your email list, then also be clear that this is the purpose of this piece of communication.  Don't send a message with mixed intentions.