12 Most Cool Social Media Practices to Avoid Looking Like a Jerk
Imagine you’re at a party and a smiling person comes over for a chat.
Except, instead of a conversation — you know… where one of you talks and the other responds — this person just starts yelling random bits of information at you. First, he starts yelling about what he had for breakfast, then his gym workout, followed by how much he hates his boss, and a quote from Buddha.
Before you can even get a word in, he gets up and walks away, headed toward the next person in the room. Well, what if everyone at the party was doing this?
I’m sure you wouldn’t stay long. Unfortunately, this is exactly the way most people (and businesses) treat social media. Instead of using it as a forum to be, well… social, much of what we see in the space is anything but good conversation. That’s probably why, thus far, social media (which if you think about it, is really still in its infancy) has been a good conduit for disseminating information to people who already like you, but a poor tool for building brand new connections.
And that makes sense. Good relationships are built on trust, and it’s pretty difficult to trust someone who just wants to use you as a sounding board for their random ideas.
So, whether it’s Twitter, Facebook, blogs, podcasts, or real-life events, follow these guidelines for making social media a thriving social place.
1. Call people by name
Legendary sales coach Dale Carnegie famously said that the sweetest sound to anyone is hearing their name. Simply put, when you say (or type) a person’s name, you make them feel special — a feeling we are all seeking in the landscape of anonymity that often defines the Internet.
2. Be nice
There’s a lot of snark online. So much so, that being polite and kind can really stick out and attract attention. It’s not that you have to be a suck-up, just follow the golden rule and treat people like you want to be treated. You’ll be amazed how well others will respond.
3. Ask questions
Another way to make people feel special is to ask them questions. Now, I don’t mean being a critical meanie about stuff. Nor do I mean asking the kinds of questions that are intended to show how smart you are (c’mon, we’ve all been guilty of that). While these approaches may give us a temporary satisfaction of know-it-allness, they ultimately just put people on the defensive and end up getting you nowhere.
Instead, try starting your questions with the phrase, “have you thought of…” and then offer a constructive point of view that helps the person strengthen their idea.
4. Compliment people
Surprise, surprise… people like it (a lot!) when you say nice things about them. Many of the people online are looking for validation — about their business, their ideas, or their life’s general direction. This can be a scary proposition to say the least. Providing some encouragement helps them know they are on the right track. But don’t just say “nice post” — pick something specific out that you think is unique about them or that you learned from a piece of content they created.
5. Arouse emotions
In his awesome book Contagious, Wharton professor Jonah Berger showed us that one of the key reasons people share content online is because it arouses them emotionally.
Take the time to figure out what kind of emotions move your audience.
But in doing so, it’s also important to remember that not all emotion is created equal. In his research, Berger identifies that certain kinds of emotions — those that get people “aroused” like awe, passion, and anger — are much more likely to drive shares than those that make people feel toned down — like sadness, relaxation, or contentment.
6. Use video and sound
One thing that keeps people from connecting is the general, impersonal nature of it all. Human beings like to connect with other human beings — not with text on a screen. That’s why sounds, images, and the look in a person’s eye go a long way to building connections that last. Try using Google Hangouts, Skype, GoToMeeting, or similar platforms to add a human touch. Get beyond the basic webinar and make it a conversation by featuring other people in your online presentations, instead of just making yourself a talking head.
7. Don’t take yourself too seriously
Nobody wants to be friends with the guy who has a stick up his you-know-what. You don’t need to be a clown, but a bit of humor and levity will break up the monotony of the many corporate-clean folks found on the Internet, allowing you to stand out and get noticed.
8. Don’t chirp
“Chirps” are the random posts people put up, thinking themselves profound, but which generally come off as seeming random and out of context. Just because a thought crosses your mind does not mean you have to share it with the world. Instead, focus on finding ways to provide real value to your audience. Before you produce a piece of content, whether it’s a long blog post or a simple tweet — ask yourself how it solves a specific problem your audience is facing.
9. Don’t be a robot
First off, it’s time to cool it with the automated tweets. It’s fine to schedule a tweet or two during the day, but there are some Twitter accounts that seem to throw up a post every five minutes or so, no matter what time of day or night it is.
Secondly, it’s important to go beyond the retweet. Instead, repackage content from other sites by putting your own unique twist on it. Try rewriting the headline or simply letting your followers know why you think it’s helpful.
10. Don’t be presumptuous about relationships
Just because someone follows you, retweets you, or even lets you guest post, it does not mean that their world suddenly revolves around making sure you are successful. Acting that way just makes people think you want to take advantage of them. This is especially true for influential people, who are skeptical by nature because they really do have lots of people asking them for favors.
11. Take a break every once in a while
I’m not sure who decided that to be successful on social media you have to be a constant presence. The reality is that a lot of the constant activity comes off as noise and people just tune it out. People will interact a lot more with you when you pop up unexpectedly, rather than if you are just in their feed every time they log on.
12. Always give more than you take
There’s perhaps no more valuable rule for social media than to always offer more value to people than you ask of them. In other words, by keeping yourself on the lookout for problems to solve for people, you are going to make yourself a lot more friends than if you are always trying to figure out what you can get from them.
In order to truly harness the power of social media — especially if you’re trying to make money with it — you have to make it a more social place. Follow these guidelines and you won’t be left shouting while your competition is enjoying a great conversation.
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