12 Most Indispensable Things to do on Social Media Before Your Job Interview

12 Most Indispensable Things to do on Social Media Before Your Job Interview

Social media is part of the job search process. You should use social media to help you find job openings and target specific companies. Once you score that interview, you shouldn’t forget the power of social media.

1. Check the business’s social media profiles

Do your research: it’s important to walk into a job interview informed. Start with their website and move to their social media sites. It’s easiest to find their social media sites through their official webpage.

2. Do a search on Twitter

Check to see what other people are saying about the company. See how the company uses Twitter. Do they have a sense of humor, are they active or have they failed to tweet for over two months.

3. Look up the individual(s) interviewing you

Check out the interviewer’s personal and professional social media sites to get a better understanding of who they are and what they are looking for. Learn about how they use social media and their specific role at the company.

4. Look at their Pinterest boards

Pinterest often gives a unique window into a company. It can display company culture in photos. The fact that they have Pinterest boards in the first place says a lot about the company.

5. Get social

Consider retweeting or liking individual posts on the company’s social media sites. This shows that you have done your homework. This is a fine line, so use your previous research to help you decide what’s a good fit.

6. Be on top your game

Search social media for general industry terms to be on top of what is happening. Nothing is worse than walking into an interview without the latest information in your field.

7. Focus on your social media profiles

Make sure to update your profiles to show them that you’re on the cutting edge of your field and on top of social media. Post industry news on your social sites.

8. Check out other employees

See who works at the company. Check out what they do and who they are. This can help you understand the company culture better and give you an idea of whom the company hires.

9. Look at the company profile on LinkedIn

Take a look at the company overview, careers and employee insights. See how big the company is and if any of your connections connect you to the company. If this is one of your target companies be sure to follow them on LinkedIn.

10. Beef up security

Clean up your social media. You know the photo of you dancing on the bar last weekend? Take it down. If you can’t guarantee that everything on your Facebook is appropriate for an employer and your grandma make it private.

11. Google yourself

Know what is going to come up when your name is typed into Google. It’s best to be aware of this because most, if not all employers will Google you.

12. Read the company blog

Be aware of what the company is currently working on and talking about. Take it a step further and formulate an opinion on the topic. Craft questions to ask during the interview related to the current happenings at the company and how your potential role will fit into the scheme of things.

With the recovering economy, the job search can be a tough place to be. Using these tips on social media combined with normal interview preparation can propel you to the top of the candidate pile and even land you the job.

What things do you do on social media before you go to an interview?

Featured image courtesy of AMagill licensed via Creative Commons.


Jenny Kay Pollock

Jenny Kay Pollock is the social media specialist at Four51. She assists with social media for FanTools including updating @FanTools, Facebook, and the company blogfour51. Connect with her business accounts or her personal Twitter @Jennykaypollock either way or or on Pinterest, she’s happy to hear new ideas and feedback!

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These are all good but obvious tips.   What you should really do is create a person and a business version of all social media.  Have 2 twitters, 2 facebooks, 2 google+, and linkedin.  Make it so your personal account of all of this is under the guise of a nickname you got in Jr High and be yourself on your person accounts and on your business accounts (the one you want your employer to find) post deep meaningful insights about business articles and comment in other very vanilla ways.  Do that for about a year and boom, bulletproof social media version of yourself.


Great checklist to ensure all your bases are covered. BTW, the Pinterest link in your bio is not clickable. I'd be interested to see what you have there.


These are all really good ideas, in some respects like doing personal competitive intelligence research and good, aggressive PR. I'm curious, though, how one deals with having been very open about one's political leanings, especially if they're considered outside the mainstream. There's really no way I can remove all the content I've put out there, publicly, without spending huge amounts of time and, frankly, I really am tired of "hiding" my progressive philosophy, which I essentially felt compelled to do while I was employed in a large aerospace company.

I am now retired from that job but still need to work to supplement my income, especially since we have two young girls we adopted rather late in our lives. In addition to an aversion to left-leaning politics, I have a strong feeling most companies are uninterested in hiring someone who's approaching his 66th birthday, regardless of experience or how important employees and HR people say it is to engage their older employees. While I seldom discuss my age - certainly not on an application for employment - all it really would take is a minimum of research to figure it out. LinkedIn, for example, has enough clues to approximate it pretty closely.

I haven't seen anyone address these two issues with respect to job searching. Any thoughts, anyone?


Am always looking for essential 21 Century skills for successful living.

Looks like you've found twelve.


@jennykaypollock  Great tips, especially investigating the company's mission statement and social media profile! 


@rickladd Those are some important issues that do need to be discussed. I think it would be best to find a company that fits your background, political views and personality. I think some of the answers to the issues you mentioned may change depending on what field you are in. 


 @DixieLil Thanks for your comment! Those are two very important things to do before any interview!