12 Most Creative Ways to Promote Your Professional Brand—Without Social Media
You don’t have to be a marketer to master the art of getting people to know—and care—about your brand.
You have more resources than you think. And while social media can do a lot to get your name out there, there’s a whole world of promotional opportunities beyond Facebook, Twitter and LinkedIn.
1. Join local networking groups
Be social. The social you were before you could hop online and ‘like’ your friend’s new haircut. Give people the opportunity to get to know you in person. Become a regular at networking events related to your industry.
2. Think outside the box
Attend events and join groups that aren’t necessarily within your area of expertise. Why? You’ll expand your knowledge and have a leg up on the competition. If you’re a social media consultant, try attending a health care conference. There could be an entire population of people interested in your services that you hadn’t considered before.
3. Ask your friends
Your network is bigger than you think. Don’t be afraid to ask friends if they know people with whom they think you should connect. They are your friends, right?
4. Sponsor events
Add a human element to your business. Sponsor a charity event. Be sure to make it about the charity, not about promoting your brand. People should remember you for the right reasons, not as a shameless sales person.
5. Get published
These days, it’s easier than ever. Reach out to the people you’ve met at networking events—or know through online networking—that have blogs or publications and ask them if you can write a guest post. But be sure the post actually pertains to what they do—don’t just blatantly promote your brand or product.
6. Take an improv class
Being able to give a stellar presentation is a great skill. An even better skill—one could argue—is the ability to speak eloquently when under pressure or when taken by surprise. When networking and chatting with clients and consumers, you need to be ready to address questions and concerns in a way that will bolster your brand, rather than leaving you stumped or fumbling through “umms” and “uhhs.”
7. Take a writing class
You’re probably not as good a writer as you think you are. I mean this in the nicest of ways—there’s always more to learn. If your website and social media posts aren’t well-written, people won’t take you seriously.
8. Follow industry trends
Find out what the hot trends are and figure out how your brand can apply them. But make sure the trends are relevant to the way you want to expose your brand.
9. Find speaking opportunities
They don’t have to be directly related to your industry. For example, join groups that cater to young pros and share networking tips.
10. Try random giveaways
This is a great way to expose potential customers to your brand. Perhaps they haven’t purchased your product or service because they aren’t sure if it’s worth it. Reach out to people at networking events, on social media or via email to see if they’d like to try your product or service for free. Remember to research people before reaching out to them to determine if it makes sense to target them.
11. Have an opinion
The goal is to get your name out there. Respond to HARO (Help a Reporter Out) queries, even if they aren’t related to your business or industry. But don’t pass up an industry-related opportunity, either! You could be quoted in local newspapers or publications, exposing you and your company to more people.
12. Find ways to get recognized
For example, if you’re looking for an opportunity to showcase your work, look for industry influencers who host annual awards for your specific industry. Submit your work and get recognized!
Opportunities are everywhere–find them!
Someone once told me that to get people to pay attention to you, you have to “make yourself known.” How do you resolve to get your name out there this year?
Featured image licensed via Stock.Xchng.