Amy Tobin
Amy McCloskey Tobin is the founding Principal of Ariel Marketing Group, LLC. Her mission in life is to create smart, individualized marketing strategies for Small Business. With deep connections in the online marketing arena, Amy is a knowledgeable New Media professional in tune with the medium’s ever-changing nature. She creates Strategy, assists with Policy, and PR Crisis resolution.
Amy Tobin's Posts:
12 Most Overused Fonts that Can Damage Your Brand Image
The lack of brand discipline is something I come across often when I work with small businesses; and the lack of it can be very damaging...
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12 Most Brand Damning Moves You Can Make
Running a marketing agency focused on small business means that each day brings a mix of excitement, fulfillment, and sometimes,...
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12 Most Certain Ways You Will Turn Off a Website Visitor
Websites are the foundation of a good marketing platform and I spend hours of my life discussing & contemplating them. Too often, we...
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12 Most Key Lessons I Learned From My Mentor
There was a time when I was young, beautifully naive, and as my grandmother would say… full of piss and vinegar. Despite my rather...
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12 Most Indispensable Tactics To Run A Non-Profit
Anyone who has ever served on a Non-Profit Board knows that it can be one of the most fulfilling, head-banging-ly frustrating opportunities...
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12 Most Bone-headed PR Mistakes Made Nearly Everyday
My confession: My frustration level is at about an 11 right now when it comes to client-created PR nightmares. Like most Marketing/PR pros,...
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12 Most Stealthy Tactics in Getting Your Email Opened
Despite the oft declared death of email marketing, I can assure you that it’s alive and well for those who understand how to use it...
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