Babette Ten Haken
Babette Ten Haken provides technical people, and really anyone who sells for a living, a solid strategy for how to explain a product, its benefits, and its value, in ways that are easily understood and comfortable for both the buyer to hear and the salesperson or technical professional to say. She teaches techies to sell and shows salespeople how to use the left side of their brains. Her company, Sales Aerobics for Engineers®, LLC, and her popular blog, Sales Aerobics for Engineers Blog, are destination sites for decision makers, entrepreneurs, and technical professionals and sales people who are caught in the cross-fire of business development conversations and hindered by status quo selling techniques. You can contact her at babette@salesaerobicsforengineers.com.
Babette Ten Haken's Posts:
12 Most Essential Things You Didn’t Learn in Engineering School
Engineering school is hardly an easy gig. Between the demands of coursework, labs and projects, there’s hardly room for anything else....
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