Kim Phillips
Kim Phillips is the founder of Lucid Marketing and author of the Lucid at Random blog. With over 30 years of experience in corporate advertising for a major financial institution, sales and marketing, Kim provides clients with marketing communication strategies, branding, content management and creative services. She is a teacher and speaker, and she finds time for musings and the occasional rant on her personal blog.
Kim Phillips's Posts:
12 Most Solid Ways to Not Drive Your Facebook Friends and Fans Completely Nuts
Content may be king, but this isn’t going to be a list of great topics to share with your social media friends and fans. On your...
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12 Most Useful Reasons to Read 12Most.com
If you tend to think of a “blog” as a place for people to ramble on about their vacations, craft projects, kids, and nutty political...
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12 Most Frustrating Things Designers Hear from Clients
In over 30 years as both an agency client and a graphic designer, I’ve seen brilliant designs and I’ve seen, well, hideous ones. The...
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12 Most Absolute Marketing Truths
In the last 30 years, the technology of marketing communication has changed but the principles of reaching an audience or marketing truths...
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12 Most Hilarious Borscht Belt Comedians
When I was a little kid, I used to beg my mom to stay up for Johnny Carson because he had all the funniest comedians. Most of...
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12 Most Hilarious Examples of Writing by Ear
Homophone mistakes can be dangerous to professional credibility and really funny, too. I’m not referring to the all-too-common boo-boos...
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12 Most Personal B2B Marketing Techniques
All selling is personal: people buy products and services that solve a problem or meet a need they have, and they buy them from people...
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12 Most Practical Ways to Get Good Work from your Outsource
So, you’ve hired a consultant, agency, freelancer… some sort of contract labor to do some work for you. Whatever the...
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12 Most Striking Tendencies of Creative People
Ever wonder what makes those wacky, creative types tick? How is it that some people seem to come up with all kinds of...
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12 Most Negative Results of Positive Thinking
A fellow 12 Most contributor wrote an excellent post about online sniping, where she mentioned the “everybody wins” mindset. That’s...
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