Paul Biedermann
Paul Biedermann is Creative Director/Owner of re:DESIGN and Managing Partner/Editor-in-Chief of 12 Most. re:DESIGN specializes in Strategic Design, Branding, Visual Content Marketing and Communications. Creating brands of distinction for profitable market advantage, he intersects smart design with visual business strategies that reach, engage, and inspire people to action. Paul is Co-Host of the popular online chat, My Book Club, hosting best-selling business authors and serves on the Board of Directors of the Social Media Association. He began his career at ABC Broadcasting before moving to a design agency that created innovative campaigns for ESPN and then becoming Art Director for NFL Properties. As Creative Director for The McGraw-Hill Companies, Paul spearheaded projects for such leading brands as Standard & Poor’s, BusinessWeek, J.D. Power and Associates, Architectural Record, and McGraw-Hill Education.
Paul Biedermann's Posts:
12 Most Paradoxical Reasons Why Creative Limitations Are Not Limiting
We all think we would enjoy being able to do as we please — especially when it comes to creativity. Imagine being able to create without...
Read More12 Most Powerful Ways Good Design Propels Business ROI
It is a mistake to confuse design with merely good looks and decoration. Good design is borne from the core of a business, what it is and...
Read More12 Most Dreadful Things My Clients Will Never Get from Me
Businesses and solopreneurs sometimes have difficulty justifying the expense of hiring a professional branding and design pro. In other...
Read More12 Most Meaningful 12 Words by 12 Writers on 12/12/12 at 12:12
The number 12 has special significance to us here at 12 Most. So of course, I just had to mention it was 12/12/12 in our Facebook...
Read More12 Most Inspired Online Resources for Creative Juice
Creativity is becoming increasingly important to business success today — it is what inspires innovation. In today’s competitive...
Read More12 Most Community Driven Ways to Build a Successful Digital Tribe
An engaged online community or digital tribe is the path to real business success on social media. Anyone who has been on social media for...
Read More12 Most Celebrates its First 12 Months
Pop the corks because 12 Most is already one year old! To celebrate our one year anniversary, I thought it would be worth looking back over...
Read More12 Most Likeable Takeaways from a Social Media Conference
Let’s face it — go to enough of these social media conferences and a lot of stuff starts sounding the same. But the sad fact remains...
Read More12 Most Genius Ways Leonardo da Vinci Promoted Himself
In celebration of Leonardo da Vinci’s birthday (Sunday, April 15th), I present you with a 12 Most post from Leonardo himself. As another...
Read More12 Most Tantalizing Ways Traditional Marketing Powers Social Media
We all know that social media is not a strategy. You do know that, right? Good. In any case, it should certainly not replace other...
Read More








