Sam Fiorella

Sam Fiorella is a globetrotting interactive marketing strategist who has earned his stripes over the past 20 years in senior management roles with corporate sales &marketing teams as well as consulting for more than 30 marketing agencies. Sam’s experience with over 1600 Interactive projects during the past 15 years spans the government, finance & insurance, manufacturing, national retail and travel/tourism sectors. Currently, Sam is the Chief Strategy Sensei at Sensei Marketing, where he is charged with strategic campaign guidance and marketing technology development that power the Sensei Customer Lifecycle Methodology. Sam is a respected blogger and popular keynote speaker on marketing, branding and social media communications having presented at more than 200 conferences in the past 2 years. Follow Sam on Twitter or Connect with him on LinkedIn.

Sam Fiorella's Posts:

12 Most Spammy Content on the Web

Posted by on Mar 20, 2014 in Blog, Digital & Online, Media, Social Media & Blogging, Technology | 18 comments

Spamming has evolved well past unsolicited direct mail and email. Further, spammers are not just Nigerian princes anymore. We’re all spam...

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12 Most One Dimensional Thoughts in a Man’s Head

Posted by on May 14, 2012 in Blog, Family & Parenting, Inspiration, Lifestyle, Relationships & Dating | 11 comments

Men are from Mars, Women from Venus. Women want to cuddle, men just want sex. Women plan their grocery lists, men only buy groceries when...

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12 Most Boobylicious Cancer Slogans

Posted by on May 7, 2012 in Blog, Health, Inspiration, Lifestyle, Social Good | 18 comments

Brandie McCallum, a colleague and friend was recently diagnosed with breast cancer and in late April underwent surgery to remove the...

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12 Most Zealous Competencies of Customer Service Providers

Posted by on Apr 23, 2012 in Blog, Business, Customer Service, Education and training, Talent & Professional Development | 11 comments

Social media has positioned a magnifying glass on the function of customer service and its providers both large and small. Activities and...

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12 Most Insightful Responses from Apple’s Siri

Posted by on Apr 20, 2012 in Blog, Creativity & Innovation, Digital & Online, Media, Technology | 26 comments

The editors of 12 Most have asked me to interview interesting personalities in the interactive space from time to time as part of my weekly...

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12 Most Forgotten Fails in Starbucks History

Posted by on Mar 30, 2012 in Blog, Business, Customer Service, Sales & Marketing, Vision & Strategy | 11 comments

The Starbucks Corporation has enjoyed a long and profitable history, but certainly not without its share of ups and downs. As with most...

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12 Most Holy Commandments of Community Management

Posted by on Mar 16, 2012 in Blog, Digital & Online, Media, Social Media & Blogging | 19 comments

Shortly after the Social God freed the business people out of the slavery grip of traditional marketing, they traveled through the WWW and...

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12 Most Universal Ingredients of Viral Videos

Posted by on Mar 9, 2012 in Blog, Creativity & Innovation, Digital & Online, Media, Social Media & Blogging | 10 comments

So you’re cooking up a marketing campaign; time to pull out the old tattered viral video recipe book. A pinch of canned laughter and a...

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12 Most Non-Egotistical Ways to Avoid Social Media Blunders

Posted by on Mar 2, 2012 in Blog, Digital & Online, Media, Social Media & Blogging | 25 comments

Recently a client asked me: “Can you ensure me that we’ll not be the next great social media PR disaster on the evening news?” It’s...

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12 Most Honest LinkedIn Profile Descriptors

Posted by on Feb 24, 2012 in Blog, Digital & Online, Media, Social Media & Blogging | 22 comments

In my post featuring the 12 Most Meaningless LinkedIn Profile Descriptors, I shared some of the more common buzz words people use to...

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