Sam Fiorella

Sam Fiorella is a globetrotting interactive marketing strategist who has earned his stripes over the past 20 years in senior management roles with corporate sales &marketing teams as well as consulting for more than 30 marketing agencies. Sam’s experience with over 1600 Interactive projects during the past 15 years spans the government, finance & insurance, manufacturing, national retail and travel/tourism sectors. Currently, Sam is the Chief Strategy Sensei at Sensei Marketing, where he is charged with strategic campaign guidance and marketing technology development that power the Sensei Customer Lifecycle Methodology. Sam is a respected blogger and popular keynote speaker on marketing, branding and social media communications having presented at more than 200 conferences in the past 2 years. Follow Sam on Twitter or Connect with him on LinkedIn.

Sam Fiorella's Posts:

12 Most Telling Characteristics of a Social Media Troll

Posted by on Sep 29, 2011 in Blog, Digital & Online, Media, Social Media & Blogging | 58 comments

I define a social media troll as someone who seeks to lure or bait people into negative, disruptive rhetoric for their own edification or...

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12 Most Sanity-Saving Apps for the Frequent Business Traveler

Posted by on Sep 22, 2011 in Blog, Creativity & Innovation, Digital & Online, Media, Social Media & Blogging, Technology | 19 comments

For those like me who often find themselves in an airport weekly, you know the chaos that is business travel. My own experiences (read:...

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12 Most Uncelebrated Flops by Apple

Posted by on Sep 14, 2011 in Blog, Branding & Design, Creativity & Innovation, Digital & Online, Media, Technology | 21 comments

This post concludes my series on Apple in the wake of Steve Job’s recent resignation. The last two posts have focused on the...

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12 Most Loyalty-Driving Brand Tactics… According to Apple

Posted by on Sep 7, 2011 in Blog, Branding & Design, Creativity & Innovation, Digital & Online, Media, Technology | 15 comments

For those of you following my posts on 12 Most, you’ll notice I’ve been fascinated with Apple lately. Soon after laying claim to the...

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12 Most Important Quotes for Business from Steve Jobs

Posted by on Aug 30, 2011 in Blog, Business, Communication, Inspiration, Leadership & Management, Technology | 20 comments

Steve Job’s resignation from Apple has been the hot topic around the water cooler and the “Web Cooler” this past week. Personally,...

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12 Most Popular Social Media Alter-Egos

Posted by on Aug 25, 2011 in Blog, Media, Social Media & Blogging | 22 comments

Social media is about conversations, not technology. Social Media is about “being authentic”, open and honest. Social Media is about...

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12 Most Effective Habits of “Social People”

Posted by on Aug 17, 2011 in Blog, Media, Social Media & Blogging | 23 comments

I make it a habit to re-read the “7 Habits of Effective People” by Stephen Covey to reinforce the principles in my own work habits. On...

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12 Most Clever Guerrilla Marketing Campaigns

Posted by on Aug 4, 2011 in Blog, Business, Sales & Marketing | 18 comments

Although social media marketing is a large part of the campaigns I run for my clients, I’m growing weary of the fixation on this channel....

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12 Most Common Google+ Circles – If We Were Being Honest

Posted by on Jul 27, 2011 in Blog, Media, Social Media & Blogging | 53 comments

I’ve been exploring Google+ lately and while I’m not in the camp of the many marketers who say that it’s a category killer or social...

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12 Most Captivating Twitter Avatars

Posted by on Jul 15, 2011 in Blog, Media, Social Media & Blogging | 19 comments

I’ve become fascinated with how people communicate through social platforms like Twitter and in particular how they choose to represent...

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