Stan Phelps

Stan Phelps is Chief Solutions Officer at Synergy Events. Synergy is an award winning experiential marketing agency specializing in the creation of signature brand experiences. He believes the longest and hardest nine inches in marketing is the journey from the brain to the heart of your customer. He blogs at Marketing Lagniappe and is currently writing his first book, 'What's Your Purple Goldfish?'.

Stan Phelps's Posts:

12 Most Unique Examples from The Purple Goldfish Project

12 Most Unique Examples from The Purple Goldfish Project

Posted by on Jan 11, 2012 in Blog, Branding & Design, Media | 10 comments

A little over two years ago I embarked on a quest. I set out to find 1,001 examples of marketing lagniappe. Companies who differentiate...

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12 Most Effective Ways to Stay Connected with Customers and Prospects

12 Most Effective Ways to Stay Connected with Customers and Prospects

Posted by on Nov 9, 2011 in Blog, Business, Communication, Customer Service, Sales & Marketing | 4 comments

Or… the importance of being ‘top of mind’. One of my favorite sayings is “People in life don’t know what they...

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12 Most Outrageous PR Stunts in the History of Marketing (and Lessons Learned)

12 Most Outrageous PR Stunts in the History of Marketing (and Lessons Learned)

Posted by on Oct 14, 2011 in Blog, Business, Sales & Marketing | 14 comments

According to the Online Etymology Dictionary: stunt (n.) “feat to attract attention,” 1878, Amer.Eng. college sports slang, of...

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12 Most Compelling Ways of Winning the Customer

12 Most Compelling Ways of Winning the Customer

Posted by on Sep 16, 2011 in Blog, Business, Leadership & Management, Relationships, Sales & Marketing | 13 comments

How can you turn consumers into fans… and get them to spend more? In the book, Winning the Customer, Lou Imbriano and Elizabeth King...

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12 Most Unexpected Advancements in Mobile Marketing

12 Most Unexpected Advancements in Mobile Marketing

Posted by on Aug 31, 2011 in Blog, Business, Leadership & Management, Sales & Marketing, Technology | 12 comments

The original Mobile Marketing was about 4 wheels, the open road and a marketing message… Last month marked the 75th anniversary of...

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12 Most Unexpected Reasons Why Marketing is All About the Customer

12 Most Unexpected Reasons Why Marketing is All About the Customer

Posted by on Aug 16, 2011 in Blog, Branding & Design, Business, Customer Service, Sales & Marketing, Social Media & Blogging | 17 comments

Marketing is changing . . . One could make the assertion that marketing has changed more in the last 5 years than it has in previous 25....

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12 Most Impactful Ways You Can Give Little Extras To Enhance Customer Experience

Posted by on Aug 5, 2011 in Business, Sales & Marketing | 10 comments

A dozen ways to go the ‘extra mile’ Roger Staubach once said, “There are no traffic jams on the extra mile.”. Are...

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12 Most Compelling Ways to Increase the Lifetime Value of Customers

12 Most Compelling Ways to Increase the Lifetime Value of Customers

Posted by on Jul 20, 2011 in Business, Sales & Marketing | 14 comments

How much is your customer worth if you could keep them for a lifetime? In the book, “Reinventing the Wheel – the Science of...

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12 Most Amazing Examples of Marketing Lagniappe (You’ve Never Heard of)

12 Most Amazing Examples of Marketing Lagniappe (You’ve Never Heard of)

Posted by on Jun 29, 2011 in Blog, Business, Media, Sales & Marketing | 56 comments

In November 2009 I embarked on a quest called the Purple Goldfish Project. The goal was to crowdsource 1,001 examples of marketing...

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