12 Most Gold-Mining Questions to Ask in a Pinch
Still waters run deep. And so can the choppier waters. Deep is deep, no matter what you find on the surface. After two decades of diving...
Read More12 Most Courteous Rules for Email Etiquette
I wonder how many of us remember life without email. I have a vague recollection of waiting impatiently for letters to arrive. Sometimes it...
Read More12 Most Essential Things You Didn’t Learn in Engineering School
Engineering school is hardly an easy gig. Between the demands of coursework, labs and projects, there’s hardly room for anything else....
Read More12 Most Absolute Marketing Truths
In the last 30 years, the technology of marketing communication has changed but the principles of reaching an audience or marketing truths...
Read More12 Most Breathtaking Stories to Tell Your Customers
If you know anything about me, you know that I am huge proponent of applying the notion of storytelling to business. I’m not the only...
Read More12 Most Delicious Business Tips I Got from Watching Cereal Commercials
The old cereal commercials from the 70’s and 80’s were good for a lot more than just laying the groundwork for generations of juvenile...
Read More12 Most Helpful Hints for Freelancers
Most of the freelance talent I draw upon to support my business is comprised of production support (e-pros), photographers and...
Read More12 Most Awesome “A” Attributes for Great Leaders
When I wrote the 12 Most “In Words” to be in Leadership, I knew I wanted to get around to an alphabetical series of adjectives...
Read More12 Most Conspicuously Absent Things Customers Are Missing From Sales People
One of the things I love most about my job is talking with marketers and business owners about their businesses. In the past couple weeks,...
Read More12 Most Fundamental Freebies to Give Away to Your Customers
We are living in the age of free. Everyone is giving out free stuff. Customers are now more spoiled than they have ever been before. What...
Read More








