12 Most Essential Ingredients for an Exceptional Logo
Your logo symbolizes all that is your company, product, service or event. It is also the “handshake” for when you can’t be there in...
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12 Most Obvious Signs You Are Old and Unemployed
The job market – despite many failed projections and broken promises – is not improving. Two segments of our population that are...
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12 Most Damaging B2B Sales Call Mistakes
The list of mistakes that you can make on a sales call is potentially limitless. But some mistakes are more damaging the others. Some...
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12 Most No Good, Very Bad Misconceptions About Marketing
When I was a little kid, this local ad would play literally during every commercial break. It was an ad for a lawyer named Joel Hyatt, and...
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12 Most Compelling Reasons That I Turned Down Your Business
WHAT? Turn down business. Are you Crazy? With the swift changes in business, who has truly stood their ground and stop agreeing to do...
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12 Most Useful iPad Apps For Sales Professionals
The laptop has been essential gear for salespeople for a long time. Whether it’s collecting data, communicating, or presenting, the...
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12 Most Compelling Ways to Increase the Lifetime Value of Customers
How much is your customer worth if you could keep them for a lifetime? In the book, “Reinventing the Wheel – the Science of...
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12 Most Powerful Reasons We Both Love & Hate Seth Godin
Seth Godin is a marketing genius, and has been called “America’s Greatest Marketer” He founded one of the first online...
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12 Most Important New Sales Strategies
Sales, version Web 2.0: In the new economy, the sales person has undergone a transformation. Interactive technology, real-time data and...
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12 Most Important Rules for Prospecting
The lifeblood of any organization is clients. Acquiring these clients is often the most challenging aspect of any business, and it is one...
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