Media - 12 Most

Posted by Frank Gullo + on May 16, 2013

12 Most Critical Prerequisites of a Brand Refresh

My company recently completed a major brand refresh project. The new brand was unveiled after nearly two years of research, deliberation, ideation, and creative execution. In the end, everything came together successfully, but it was a challenging process at times. For others contemplating a brand refresh or...

Posted by Rachel Thompson + on May 14, 2013

12 Most Annoying Ways to Tick People Off on Social Media

Are you one of those people on social media who lives to “mix it up?” Then this article is for you. There are numerous ways to irritate and annoy others in real life, of course. But I’m talking about the online world — blogging started as the original place to speak your mind and now social media has...

Posted by Susan Silver + on May 13, 2013

12 Most Magnetic Ways to Curate Awesome Content

A community manager needs to stay organized. It is the only way to stay on top of our PR, marketing, and outreach responsibilities. One of the most difficult aspects is finding the great content to share when there isn’t a marketing message going through the pipes. That, for me, is the real interesting bit...

Posted by Becky Gaylord + on May 7, 2013

12 Most Feeble Excuses Leaders Give to Shun Social Media

Thankfully, more and more folks with corner offices are starting to get that savvy social media use can boost the bottom line. Plenty of leaders, though, aren’t yet convinced. Here are the most common justifications companies or non-profits give for shunning social media — and the reasons they’re all...

Posted by Leanne Regalla + on May 2, 2013

12 Most Ridiculous Pieces of Advice People Give Artists, Musicians, and Other Creatives

I’m sure you’ve been there. The handshake, the compliment, then the friendly advice. “You should do…” Every writer, photographer, designer, dancer, musician and artist gets unsolicited advice almost daily from family and friends who mean well but who are, well, clueless about what it takes...

Posted by Becky Gaylord + on Apr 30, 2013

12 Most Basic Tips for Brands

Marketing and branding are changing so quickly I wonder whether hardcover textbooks on the subjects will soon be extinct — except as historical surveys. Yet, despite the amazing capabilities brands now have through digital, social and instant communication, many time-honored tenets are still relevant....

Posted by Peg Fitzpatrick + on Apr 29, 2013

12 Most Successful Ways for Writers to Win with Pinterest

Some people don’t get Pinterest yet, but did you know that it was the fourth largest traffic referrer for all U.S. websites in 2012? It’s time for authors to get with the program and start pinning! Talking with writers in the APE Community for Authors, Publishers and Enterpreneurs, I found that many...

Posted by Paul Biedermann + on Apr 22, 2013

12 Most Paradoxical Reasons Why Creative Limitations Are Not Limiting

We all think we would enjoy being able to do as we please — especially when it comes to creativity. Imagine being able to create without any obstacles or boundaries. An unlimited budget would be great too! Or at least we think so. We tend to think that the ideal creative situation would be that which has...