12 Most Critical Prerequisites of a Brand Refresh
My company recently completed a major brand refresh project. The new brand was unveiled after nearly two years of research, deliberation,...
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12 Most Feeble Excuses Leaders Give to Shun Social Media
Thankfully, more and more folks with corner offices are starting to get that savvy social media use can boost the bottom line. Plenty of...
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12 Most Ridiculous Pieces of Advice People Give Artists, Musicians, and Other Creatives
I’m sure you’ve been there. The handshake, the compliment, then the friendly advice. “You should do…” Every writer,...
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12 Most Basic Tips for Brands
Marketing and branding are changing so quickly I wonder whether hardcover textbooks on the subjects will soon be extinct — except as...
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12 Most Successful Ways for Writers to Win with Pinterest
Some people don’t get Pinterest yet, but did you know that it was the fourth largest traffic referrer for all U.S. websites in 2012?...
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12 Most Paradoxical Reasons Why Creative Limitations Are Not Limiting
We all think we would enjoy being able to do as we please — especially when it comes to creativity. Imagine being able to create without...
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12 Most Calamitous Landing Page Mistakes
Landing pages are one of the most vital inbound marketing tactics for any brand in the online space, but rarely viewed with the level of...
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12 Most Useful Insights from 100 Things Every Designer Needs to Know About People
The book 100 Things Every Designer Needs to Know About People and my 12 insights here all resonate when designing for any screen size or...
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12 Most Powerful Ways Good Design Propels Business ROI
It is a mistake to confuse design with merely good looks and decoration. Good design is borne from the core of a business, what it is and...
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12 Most Obvious Reasons Your Blog Sucks and How to Fix it
Have you found yourself wondering, “Why isn’t my blog getting any traffic?” or “Why isn’t anyone sharing my...
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