12 Most Team

Peg Fitzpatrick: Managing Partner


Peg Fitzpatrick is an author, social media butterfly and all around happy person! Peg is co-author of the best-selling book The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Peg has contributed to two additional books, What the Plus! Google+ for the Rest of Us and APE: Author, Publisher, Entrepreneur — How to Publish a Book.

Social media is Peg’s passion. And her job. She works day to day in the trenches of social media, marketing, and blogging with global brands and leaders in the social media sphere. She’s spearheaded successful social-media campaigns for Motorola, Audi, Canva, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels. Peg works with the best brands and make them even better!

She’s active across all social media platforms with a special focus on visual marketing and Pinterest.

Along with being Co-Editor-in-Chief at 12 Most, Peg also writes on 12 Most. You can find articles by Peg Fitzpatrick here. She is honored to be on several of the “best of” online and blogging lists.

She’s a contributor to Social Media Examiner, The Huffington Post, Post Planner, Social Mouths, and Maximum Social Business. Covering all the major social media platforms, she frequently hears “you’re everywhere!” She’s passionate about life, social media, and inspiring others to be their best.

Peg lives in New Hampshire with her husband, Richard, their three children and Oliver, their golden retriever. Please follow Peg on Twitter, circle her on Google+, and visit her blog which was nominated as a top ten social media blog by Social Media Examiner.

Paul Biedermann: Managing Partner

Paul Biedermann, 12 Most, Managing Partner, Editor-in-Chief

Paul Biedermann is Creative Director/Owner of re:DESIGN, a small design agency specializing in Strategic Design, Brand Identity, Visual Content Marketing — intersecting smart design with business strategies that reach, engage, and inspire people to action. Blending traditional and leading-edge media tactics, Paul consistently delivers integrated, award-winning results for his clients.

In addition to being Managing Partner/Co-Editor-in-Chief at 12 Most, Paul founded the vibrant re:DESIGN Google+ community — for those who value what good, custom design can do for business. He also served on the Board of Directors of the Social Media Association as one of its founding members. Paul is a respected writer, inspiring online community leader and passionate speaker at various media events and universities — evangelizing the competitive advantage that design brings to power business in today’s busy media climate. He is honored to be named to numerous “Best Of” lists and has been featured in major media.

With a BFA in Graphic Communications from Washington University in St. Louis, Paul began his career at ABC Broadcasting before moving to a design agency that helped propel ESPN to become a cable broadcasting leader. As Art Director for the NFL, he helped usher in a new era of explosive growth with his work for the Super Bowl, team brand identities, national advertising campaigns, special exhibits and licensed products. As Creative Director for The McGraw-Hill Companies, Paul spearheaded projects for top global brands such as Standard & Poor’s, BusinessWeek, J.D. Power and Associates, Architectural Record, and McGraw-Hill Education.

Paul lives on the beautiful North Shore of Long Island, New York with his wife and two wonderful sons. You can reach Paul through his website, read his blog and follow him on Twitter, Facebook, Google+, and Pinterest.